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WirelessDevNet.com Press Release
Versera VoiceSMS Moves Mobile Communications Beyond Traditional Text Messaging
ATLANTA- June 8, 2006 - Glenayre Messaging, a division of Glenayre Technologies, Inc. (NASDAQ: GEMS) and a global leader in providing next-generation messaging solutions and enhanced services, announced that VoiceSMS capability will be available on its leading Versera
ICE(tm) next-generation messaging platform in the third quarter of 2006.
Versera(r) VoiceSMS combines the fidelity of voice mail with the ease of SMS, which allows subscribers to move beyond the limitations of text messaging and provides a new and richer communications experience. The company will demonstrate Versera VoiceSMS for the first time at the CommunicAsia exhibition in Singapore, June 20-23, 2006. (Glenayre stand 4E3-01).
With VoiceSMS, subscribers simply dial a short code and a destination phone number then leave a voice message in an easier and faster way than typing out an entire message on the mobile keypad. The recipient gets an SMS message notifying them that they have a VoiceSMS message, which can
be played by selecting the link provided in the SMS message.
Versera VoiceSMS is ideal for situations where text messaging would be difficult, such as when the user is driving. VoiceSMS also permits more detailed messages than traditional text messages, which are limited to a small number of total characters. VoiceSMS is also ideal for scenarios where the mobile subscriber is known to be unavailable or when the caller simply wants to leave information but doesn't need to speak with the recipient.
"Versera VoiceSMS is a key enhancement to the communications options available to mobile subscribers and a valuable addition to Versera ICE,"
said Mark Yaphe, vice president of product management for Glenayre Messaging. "VoiceSMS will be extremely popular with subscribers, particularly in Asia where normal voice mail is not widely used. It provides an excellent alternative to traditional call answering."
Versera VoiceSMS also provides a new revenue stream for operators, as subscribers are charged for sending a VoiceSMS as well as for ancillary communications such as replaying and replying to stored VoiceSMS messages.
Versera VoiceSMS is the latest application to take advantage of the industry-leading design of the Versera Intelligent Communications Environment, Versera ICE. Versera ICE is an open, standards-based, next-generation messaging solution architected in Java and Voice XML.
The system provides a flexible environment for deploying the hottest new messaging applications, while the solution's scalability allows it to support a few thousand to millions of subscribers, helping operators keep up with market demand, reduce operating expenses and total cost of ownership, create new revenue opportunities, and attract new subscribers.
Senior executives from Glenayre Messaging will be available for interview at CommunicAsia. To meet with Glenayre, please contact Helen Lyman Smith on +44 (0) 115 948 6901 or email helen@gbcspr.com.
About Glenayre Messaging
Glenayre Messaging, a division of Glenayre Technologies, Inc. (NASDAQ:
GEMS), is a global provider of next-generation messaging solutions and enhanced services for mobile and fixed operators and MSO/cable companies. Glenayre systems are designed on open platforms with a standards-based architecture that supports IP and traditional telephony networks. Operators around the world have deployed Glenayre messaging solutions, including voice mail, video mail, multimedia messaging (MMS), and short message service (SMS). Glenayre Messaging, headquartered in Atlanta, USA, has been providing carrier-grade communications solutions for the global market for over 40 years. For more information, please visit www.glenayremessaging.com.
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