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WirelessDevNet.com Press Release
NeoMedia to Create iPOS™ Enabled by PaperClick
LONDON and FORT MYERS, Fla., June 12, 2006 – NeoMedia Technologies, Inc. (OTC BB: NEOM), an innovator in market-driven technologies, and new co-marketing partner The Valley Group, a leading POP (point-of-purchase) specialist based in the U.K., today announced the launch of iPOS™ -- interactive point-of-sale -- via the introduction of the patented PaperClick® technology -- delivering direct-to-mobile Web connectivity -- to the world of retail.
“The creation of iPOS represents a leap forward in retail advertising and promotions,” said Martin Copus, COO of NeoMedia and head of the mobile business unit. “Now PaperClick provides the ability for any piece of POS/POP to link directly to the mobile Internet, with all the multimedia possibilities the Web offers.”
PaperClick and The Valley Group will unveil iPOS at the In-Store Show, the pre-eminent trade event for the retail industry, at Earls Court, a world renowned exhibition venue in London, England, June 13-15.
With PaperClick enabling iPOS, retailers and marketers will now be able to make an immediate impact on consumer behavior. Consumers simply use the camera application on their mobile phone or PDA to click on a 2-dimensional smartcode printed on the point-of-sale material, and they will be directly taken to the marketer’s mobile Internet site. The marketer could offer instant coupons, value-added promotions, product information (say a recipe for a food item) -- even mobile payment! In order to maximize coverage of handset types, PaperClick also offers keyword or product code entry into a search-style window, which takes the consumer directly to the same destinations on the mobile Internet.
”PaperClick represents one click connectivity to unlimited marketing and promotional possibilities, right when the consumer is at the point-of-purchase,” said Mr. Copus. “And, PaperClick can make any piece of POS material interactive.”
iPOS will be demonstrated by NeoMedia and The Valley Group at the In-Store Show and, each afternoon, experts from NeoMedia will present at the In-Store digital workshops.
“The Valley Group aims to make POP simple, effective and rewarding, and our relationship with NeoMedia will deliver just that,” said James Haggas, sales director for The Valley Group. "We pride ourselves in being one of the few POP companies that deliver cost effective retail displays, while also adding value with retail solutions that help our customers compete effectively in the ever-changing retail environment. Our partnership with NeoMedia further offers customers a new means of effectively communicating with consumers, right at the point of purchase through mobile phones. Visitors to In-Store will be able to interact with PaperClick themselves and see just why this new technology will be the communication medium of the future,” he said.
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