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WirelessDevNet.com Press Release
Mobilitec and Tira Wireless Team to Simplify Mobile Asset Delivery
SAN JOSE and SAN MATEO—June 27, 2006—Tira Wireless, the premier provider of
advanced technology for mobile content deployment, and Mobilitec Inc., a
leader in software for mobile operators, today announced a collaboration
that will enable developers and publishers to simplify the end-to-end
deployment of mobile content, while achieving real-time visibility into the
process. Through tight integration, Tira Jump Product Suite users can now
submit content directly to mobile operators that use the Mobilitec platform,
making the deployment process fast and cost-effective. The combined solution
also provides users with increased visibility and greater control by
enabling the tracking of digital assets through the operator lifecycle.
“Mobilitec offers a valuable array of functionality within the deployment
process – providing a connection to operators and insight into digital
assets,” said Randy Busch, senior vice president of product strategy at Tira
Wireless. “By working together, Tira Jump users will now have the power to
bridge the gap between content deployment and delivery through Mobilitec’s
direct submission portal, maximizing the revenue generating potential of
multiple content types.”
By linking together mobile content deployment with direct-to-operator
delivery, developers and publishers now have real-time access to critical
business information, such as details on when content has been certified and
is ready to be published; location of each asset on the operator’s deck; and
associated content revenue through its lifecycle. Current mobile content
submission processes do not provide this type of crucial intelligence in
real time. Publishers have had to previously rely on time-consuming and
exhaustive follow-up procedures to gain the same desired insight.
“Delivering content to mobile operators is a highly complex and time
consuming process that requires us to manually submit each individual
digital asset for each device to multiple operators,” said John Greiner,
president and CEO at Hudson Entertainment. “But having a direct link from
Tira Jump to an operator's deck through Mobilitec eases some of that
complexity by providing for a smooth flowing content deployment process –
from development right through to delivery to the operator. It also enables
us to concentrate our efforts on developing unique mobile content.”
With Mobilitec, operators can maximize content revenue, increase operational
efficiencies and improve the user experience. The most commercially
deployed mobile content platform in the industry, its technology is used to
serve more than 300 million subscribers around the world, while delivering
500 thousand pieces of content every day. Mobilitec currently works with
multiple operators worldwide, including T-Mobile, Vodafone and MobileOne.
“Tira Wireless helps publishers and developers efficiently link together all
the steps required to get content from the development stage through to
deployment,” said Margaret Norton, president and CEO of Mobilitec. “The
tight connection between Tira’s offering and our single platform approach
will not only streamline the deployment process but also provide for
reliable and accurate delivery and increased operational efficiencies.”
The advanced technology encapsulated in the Tira Jump Product Suite enables
mobile content developers and publishers to control, adapt, optimize and
deploy mobile applications – from simple puzzles to complex multiplayer,
multilevel, highly networked games and applications – across more than
multiple handsets, in a variety of international languages and mobile
operator networks. To date more than 80 percent of the world's leading
mobile content publishers have used Tira Jump technology to create and
deploy top-selling mobile games and applications.
About Mobilitec
Mobilitec is a leader in software for mobile operators. Using Mobilitec's
content platform, operators sell integrated mobile content including
ringtones, games, music, videos and TV. Through a single platform that
supports all media types, Mobilitec speeds content management, expands
merchandising and ensures delivery-thus helping operators maximize content
revenue while increasing operational efficiencies. Operators worldwide rely
on Mobilitec to serve over 300 million subscribers. Mobilitec is a privately
held company headquartered in California with sales and support offices
worldwide. For more information visit www.mobilitec.com.
About Tira Wireless
Tira Wireless is the premier provider of advanced technology for mobile
content deployment. The Tira Jump Product Suite enables mobile content
providers to efficiently control, adapt and deploy content across a broad
range of handsets, languages and operator networks. By combining in-depth
knowledge of mobile content deployment with the most powerful and flexible
features of digital asset management and workflow systems, Tira Jump enables
mobile content providers to optimize process efficiencies and maximize
resource utilization. Tira's customers include Warner Bros., Sony Pictures
Mobile, THQ Wireless, T-Mobile, and TELUS Mobility. For more information,
visit www.tirawireless.com.
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