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WirelessDevNet.com Press Release
Zone4Play & Two Way TV Launch Mobile Lottery Services
WILMINGTON, Delaware, March 1 -- Zone 4 Play, Inc.
("Zone4Play" or the "Company") (OTCBB: ZFPI), a leading developer of
interactive software and technology for the betting and gaming industry, and
Two Way TV Australia Limited ("Two Way") (ASX: TTV), the exclusive licensee
of Zone4Play technology for the Asia Pacific Region, today jointly announced
the launch of their mobile lottery services. These Mobile Lottery services
enable Zone4Play and Two Way to offer traditional lottery operators a new
distribution channel, and also enable mobile operators to deliver a full
portfolio of lottery products to their customers.
Zone4Play's portfolio of lottery services includes the most popular land
based games such as traditional lottery, fixed odds lucky number games, Keno
& Bingo, instant tickets and scratch cards. The services support different
technologies such as Java, WAP, HTML and SMS.
Traditional Lotteries are recognized as one of the largest growth
opportunities for mobile gaming, and Zone4Play's technology enables Lottery
operators to easily migrate their products to this important new sales
channel. At the same time Zone4Play's integrated technology enables mobile
partners to deliver a seamless interface to their subscribers. In addition,
Zone4Play acts as a technology mediator between mobile networks and lottery
operators.
Zone4Play has leveraged its extensive expertise in the wireless gambling
arena and its leadership in e-gaming software, to introduce faster, more
consumer-friendly and reliable Lottery solutions to the market.
"We believe the benefits of our Lottery services will be significant, as
both Lottery providers and mobile operators can expect high take up of mobile
lottery services thanks to the convenience, ease of use, and reliability of
our solutions," said Shimon Citron, CEO of Zone4Play.
"Our advanced Lottery games are easy to play, immediate to deploy and
aimed at meeting the strong surge in consumer demand for mobile gambling,"
said Jim McKay, Managing Director of Two Way.
About Zone4Play:
Zone4Play, a leading developer of interactive software and technology for
the betting and gaming industry, delivers cross-platform solutions that are
built for mass participation gaming. Zone 4 Play is a software and technology
provider to UK bookmakers, online gaming operators, betting exchanges and to
US cable, satellite and hospitality service providers, delivering online
solutions, mobile solutions, interactive TV solutions and participation
SMS-TV solutions. Zone4Play works with industry giants such as British
Telecom, Coral Eurobet, Betfair, Channel 5 (UK), Cablevision and Lodgenet.
For more information visit http://www.Zone4Play.com, which website is not
part of this press release.
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