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WirelessDevNet.com Press Release
InAphone Group Signs Mobile Content Deal for Exclusive Girls Brand
Copenhagen, – InAphone Group, a leader in developing and publishing mobile content, today announces ILI – ‘I love it’ girls mobile content. ILI has licensed the rights to InAphone Group to create and publish mobile phone games, videos, ringtones, themes and wallpapers for the fashion brand. ILI sees the entry into mobile content as an exciting opportunity and views licensing as an integral part of its marketing mix. As a part of the license agreement, InAphone Group will offer distribution of officially licensed ILI content for 3rd party mobile storefronts and market the content via ILI promotional material.
ILI Mobile Content will consist of:
2 ILI Girls Games
ILI Videos – and video ringtones
Wallpapers and animations
Mobile Themes with the new loving ILI girls
“We have felt the need for dedicated girl’s content for mobile phones for some time. ILI provides us with a loving girls brand for us to develop mobile content “, said Michael Buch Sandager, Chief Operating Officer, he adds “InAphone Group believes that the ILI Content will have a huge appeal across ages and that many channels are eagerly awaiting this product.”
The content will be launched at the end of March, and available for Operators and Aggregators world wide.
“The co-operation with InAphone Group enables us to use the most important of all marketing medias for kids and young people, the mobile phone”, says ILI’s CEO Philiep Degryse. “For is this is more than a license agreement – it is also a tool to market the brand. We are very excited about this opportunity.”
At the end of March the ILI – Mobile Content store will be launched on web and wap supporting both the brand and the mobile content.
About ILI – I love it
ILI-I LOVEIT is a girly fashion brand, specially designed for HAPPY people.
Ili creates trendy fashion with a little x-tra for girls aged from 10 to late twenties, and lots of fun accessories from basic to super funky.
Ili presents new characters and new collections every season, now introducing flash collections mid season. It was obvious to see that the other basic character based brands had a limited shelf life. Ili realized that continuously introducing new characters is essential, as people are always looking for something new.
ILI-ILOVEIT is a lifestyle of love and happiness. A haven in many levels of modern life.
About InAphone Group A/S
InAphone Group was among the first to exploit the full potential of the mobile channel – including technologies and mobile games.
We hold a strong market position as a Developer, Publisher and Aggregator of mobile content.
InAphone Group combines one of the most advanced mobile service platforms in the market with know-how on content/service aggregation and development.
The InAphone Group is a Mobile Service and Mobile Content Provider with more than 5 years of experience in the mobile business.
The company is formed as a merger between the service provider InAphone and the development- & publishing company Sandager Small Games ApS.
The group holds excellent in-house development facilities allowing us to offer flexible and cost-effective solutions.
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