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WirelessDevNet.com Press Release
New Rand McNally StreetFinder Wireless Keeps Wireless Phone Users on Track
SKOKIE, Ill., -- Unfamiliar surroundings, misplaced
directions or a change in plans are no longer problems for anyone with a
wireless phone.
The new Rand McNally StreetFinder(R) Wireless application is a
downloadable mobile application that delivers easy access to maps, directions
and directory listings for the entire United States. For download information
visit http://www.randmcnally.com/sfw .
Great for in-town help or out-of-town travel, StreetFinder Wireless
quickly and efficiently guides users to their destinations. Subscribers can
look up a location by category or business name, and download maps, driving
directions and contact information. In addition, subscribers whose wireless
phones include global positioning system (GPS) capabilities can use
StreetFinder Wireless to find their exact location in real time.
StreetFinder Wireless helps overcome users' difficulties commonly
associated with running applications on wireless phones, since screen prompts
keep button pushing to a minimum. The service also stores subscribers'
favorite places of interest, which can be quickly accessed with simple
shortcuts and used as origins and destinations for driving directions.
Road Atlas Access Codes Offer Greater Detail
Subscribers can select a variety of map options, including favorite and
recent places, airports, or specific locations entered by address,
intersection or zip code. In addition, users can view greater street detail
and points of interest information for metro areas by selecting Express Access
Codes from the Rand McNally Road Atlas. At randmcnally.com, subscribers can
use the Express Access Codes to find additional information about local
destinations and area road construction.
StreetFinder Wireless enables users to calculate different route types,
such as fastest, shortest and reverse trip. Routes may be created using new
and/or saved addresses, intersections, airport names, points of interests and
favorite locations. The turn-by-turn directions can be viewed as a full list
of text or as an overview map.
Subscribers can access the StreetFinder Wireless Directory to find nearby
banks, gas stations, restaurants, recreational areas, airports and other
points of interest, easily searched by name, area or category. Details
include phone numbers, which users can call directly from StreetFinder
Wireless with one push of a button.
Navigate the Urban Jungle
"Rand McNally's new StreetFinder Wireless offers subscribers everything
they need to navigate the urban jungle," said Robert Apatoff, president and
chief executive officer of Rand McNally. "With 24/7 access to maps,
directions and directory listings, this is a must-have resource for on-the-go
wireless phone users."
Rand McNally has partnered with TeleCommunication Systems, Inc. (TCS)
(Nasdaq: TSYS), a global leader in wireless communications, to offer Rand
McNally StreetFinder Wireless.
"A recent survey of Rand McNally Traffic users found that ease-of-use and
quick access to information are essential features in a mobile mapping
application," said Tim Lorello, senior vice president and chief marketing
officer for TCS. "Rand McNally StreetFinder Wireless addresses that need by
uniquely offering four ways for users to view directions and one-click access
to points-of-interest nearby or along a route -- interactivity not found in
other mobile navigation products."
Rand McNally SreetFinder Wireless is initially available to Sprint
(NYSE: S) customers with compatible Sprint and Nextel phones. The low monthly
subscription fee is charged directly to the customer's monthly wireless bill.
To subscribe or to find more information about Rand McNally StreetFinder
Wireless, visit http://www.randmcnally.com/sfw . Wireless users also may
subscribe using the phone vending machine option on their phones' wireless
Internet.
About Sprint
Sprint is a data services company in the content and media distribution
business committed to delivering a seamless experience that gives customers
the power to connect, share and access information instantly on a mobile
phone. As wireless technology, consumer electronics and entertainment
converge, Sprint is leading the industry through innovative applications,
differentiated content and connectivity to consumers and businesses anywhere,
anytime and always on. By using their mobile phone as a source for
information, communications, personalization and entertainment, Sprint
customers can realize the power of the "third screen".
About Rand McNally
Rand McNally & Company, founded in 1856, is America's indispensable travel
guide, providing mapping, routing and trip-planning tools for the consumer,
business, education and commercial transportation markets. The company
produces print and electronic products featuring national and local maps for
the United States and Canada, including the Rand McNally Road Atlas and The
Thomas Guide(R) books. Rand McNally offers trip planning on randmcnally.com.
For more information, call 800/333-0136 or visit http://www.randmcnally.com .
About TeleCommunication Systems
TeleCommunication Systems, Inc. (TCS) (Nasdaq: TSYS) is a leading provider
of mission critical wireless data solutions to carriers, enterprise and
government customers. TCS' wireless data offerings include location-based
Enhanced 9-1-1 services, and messaging and location service infrastructure for
wireless operators, real-time market data and alerts to financial
institutions, mobile asset management and mobile office solutions for
enterprises, and encrypted satellite communications to government customers.
For more information visit http://www.telecomsys.com .
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