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WirelessDevNet.com Press Release
Verizon Wireless' V CAST and QUALCOMM's BREW Solution Boost Premium Game
SAN DIEGO and BEDMINSTER, N.J., March 22 --
QUALCOMM Incorporated (Nasdaq: QCOM), a leading developer and innovator of
Code Division Multiple Access (CDMA) and other advanced wireless technologies,
and Verizon Wireless, the nation's leading wireless service provider, today
announced that Verizon Wireless' V CAST service and QUALCOMM's BREW(R)
solution are helping meet the growing demand for high-quality mobile games.
According to Verizon Wireless, the company saw a 36 percent growth in gaming
downloads over the last year since launching premium 3D games as part of the
V CAST service. Verizon Wireless' V CAST service, which leverages CDMA2000(R)
1xEV-DO technology and the BREW solution, provides a wide variety of
compelling wireless data options for subscribers, moving beyond just
traditional applications to include mobile video and music players, 3D games
and other advanced applications. This new data indicates how Verizon
Wireless' investment in its industry-leading wireless broadband network is
leading to a significant uptake in high-quality mobile game downloads.
The combined capabilities of QUALCOMM's 3D graphics-enabled MSM(TM)
chipsets, the BREW solution and support for industry-standard OpenGL(R) ES
APIs offers game publishers and developers an efficient, flexible and high
performance solution for creating the most advanced mobile games for mass
market phones. Currently there are more than 40 3D games available on V CAST,
retailing between $7.49 and $12.99 per title for unlimited gameplay or between
$2.49 and $4.99 for a monthly subscription. When these games are delivered
over a high-speed network, such as Verizon Wireless' CDMA2000 1xEV-DO-based
national network, subscribers can rapidly access much larger and more
compelling titles, generating excitement in the gaming community as well as
significantly more revenue across the value chain.
"The availability of true 3G services through V CAST has proven to be a
key differentiator for Verizon Wireless in continuing to offer the most
compelling products to our loyal customers," said Jim Straight, senior vice
president of wireless Internet and multimedia for Verizon Wireless. "With so
many active V CAST customers already enjoying high quality 3D games, music and
video services over high-speed connections, we have no doubt that the service
will continue to gain momentum as the technology curve accelerates and
consumer demand for exciting mobile 3D titles increases."
"We applaud Verizon Wireless' commitment to offering cutting-edge and
in-demand mobile games to its subscribers," said Mitch Lasky, senior vice
president of EA Mobile. "At EA, we are committed to publishing the world's
most exciting mobile titles including Need For Speed(TM) Most Wanted and
Madden NFL 06 for V CAST. From a development standpoint, a high-speed data
service like V CAST and the BREW solution make it possible for us to create
and deliver feature-rich 3D games that boast dazzling graphics and multiplayer
functionality."
"Verizon Wireless' success with its V CAST service further validates the
benefits of launching rich and robust value-added services enabled by the BREW
solution," said Peggy Johnson, president of QUALCOMM Internet Services. "The
demand for high-quality applications and content by wireless subscribers, and
the efforts Verizon Wireless has taken to deliver these services, has proven
beneficial to the other key members of the wireless value chain, including
publishers, developers and device manufacturers."
About the BREW solution
The BREW solution drives the discovery and delivery of wireless data
services. BREW customers can benefit from several offerings which include:
uiOne(TM) for rich, integrated and dynamic user experiences with fast access
to high revenue services on wireless devices; deliveryOne(TM) for
differentiated and tightly integrated, operator owned support and delivery of
advanced wireless data content and services; and marketOne(TM) for a quick-to-
market, hosted, scalable content delivery service that includes rich media
titles, flexible management and monetization, content provider settlement and
business intelligence services. QUALCOMM offers this comprehensive set of
BREW offerings to meet the distinct needs of companies delivering mobile
products and services around the world.
About Verizon Wireless
Verizon Wireless owns and operates the nation's most reliable wireless
network, serving 51.3 million voice and data customers. Headquartered in
Bedminster, N.J., Verizon Wireless is a joint venture of Verizon
Communications (NYSE: VZ) and Vodafone (NYSE: VOD; LSE). Find more
information on the Web at www.verizonwireless.com. To preview and request
broadcast-quality video footage and high-resolution stills of Verizon Wireless
operations, log on to the Verizon Wireless Multimedia Library at
www.verizonwireless.com/multimedia.
About Electronic Arts
Electronic Arts (EA), headquartered in Redwood City, Calif., is the
world's leading interactive entertainment software company. Founded in 1982,
the company develops, publishes, and distributes interactive software
worldwide for videogame systems, personal computers and the Internet.
Electronic Arts markets its products under four brand names: EA SPORTS(TM),
EA(TM), EA SPORTS BIG(TM) and POGO(TM). In fiscal 2005, EA posted revenues of
$3.1 billion and had 31 titles that sold more than one million copies. EA's
homepage and online game site is www.ea.com. More information about EA's
products and full text of press releases can be found on the Internet at
http://info.ea.com.
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