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WirelessDevNet.com Press Release
Digital Entertainment Leader IGN Selects Nellymoser to Power Mobile Content Direct
BOSTON and BRISBANE, Calif. — Nellymoser, the leading provider of software and managed services for creating, controlling and connecting rich media on mass market mobile devices, announced today that IGN Entertainment, a unit of Fox Interactive Media, Inc. and leading Internet media and services provider, has launched an
on-demand mobile gaming content and information platform utilizing Nellymoser’s ASAO mobile platform and portfolio of mobile media applications. The product is immediately available for download at http://mobile.ign.com.
IGN’s new interactive mobile gaming information portal, powered by Nellymoser’s technology, is a subscription-based service that gives gamers instant access to news, previews, cheats, reviews, and additional information about their favorite games, directly from their mobile phone.
“Nellymoser’s solutions provide an innovative method for creating, managing and delivering rich interactive content,” said Richard Jalichandra, EVP of Business Development at IGN. “Our millions of users can instantly stay up-to-date with the latest videogame tips, trends, news and announcements, wherever they are. Our partnership with Nellymoser enhances the information and mobile entertainment experience for our users, putting us at the forefront of our industry.”
IGN was able to rapidly deploy their mobile service offering by leveraging Nellymoser’s ASAO end-to-end, managed services platform. IGN will continue to build the subscription service to provide the industry’s highest level of on-demand video, audio and rich, interactive content through groundbreaking user interfaces and interactive content functionality.
“We are proud to include IGN in our growing list of well-established customers,” said John Puterbaugh, CEO of Nellymoser. “IGN’s high traffic and core customer demographic is a natural fit for mobile devices. Our advanced products allow fans to keep up with the latest trends and enjoy premium digital media by personalizing their mobile phones.”
IGN Entertainment attracts one of the largest concentrated audiences of young males on the Internet and more than 33 million unique monthly visitors worldwide. Their network of videogame-related properties includes IGN.com, GameSpy, FilePlanet, TeamXbox, 3D Gamers and Direct2Drive, among others. The site is also the web's number one videogame information destination.
About IGN Entertainment
IGN Entertainment, a unit of Fox Interactive Media, Inc., is a leading Internet media and services provider focused on the videogame and entertainment enthusiast markets. Collectively, IGN’s properties reached more than 33 million unique users worldwide in the month of January 2006, according to Internet audience measurement firm comScore Media Metrix.* IGN’s network of videogame-related properties (IGN.com, GameSpy, FilePlanet, TeamXbox, Direct2Drive and others), is the web’s number one videogame information destination and attracts one of the largest concentrated audiences of young males on the Internet. IGN also owns and operates the popular movie-related website, Rotten Tomatoes and one of the leading male lifestyle websites, AskMen.com. In addition, IGN provides technology for online game play in videogames. IGN is headquartered in the San Francisco Bay Area, with offices throughout the U.S. and in Montreal.
*comScore Media Metrix, January 2006 Worldwide data. Worldwide data cited herein represent an aggregate of 32 countries reported by comScore Media Metrix on a monthly basis.
IGN Entertainment, Direct2Drive, IGN.com, GameSpy, Rotten Tomatoes, FilePlanet, GameSpy Arcade, GameSpy Arena and TeamXbox are trademarks of IGN Entertainment.
About Nellymoser
Nellymoser is a leading provider of rich mobile media solutions for mass market, network connected mobile devices. Utilizing Nellymoser's ASAO Mobile Media Platform and portfolio of configurable rich media solutions, content owners and media companies deliver interactive and personalized mobile experiences that include video, music, ringtones, graphics and games, and make it easy and fun for consumers to search, discover, preview, purchase and enjoy mobile content directly from their mobile devices. Customers include Warner Music Group, 9 Squared, MFORMA, InfoMedia, Microsoft, Zingy, Leapfrog, Sony, Ericsson, Vivendi Universal and Electronic Arts. For more information, visit www.nellymoser.com.
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