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WirelessDevNet.com Press Release
imstar* Announces Integration With AOL's Industry-Leading AIM Service
NEW YORK, May 25 -- Bandalong Entertainment, an interactive media company, today announced that it has formed an agreement with AOL to release an AIMŪ enabled version of imstar* built on the Open AIMŪ platform. With this release, imstar* (http://www.imstar.com), the only lifelike, 3-D avatar-based instant messaging program for teens, becomes available to the more than 43 million AIM network users on AOL's instant messaging network.
As of today, imstar* members will log on to the program using their AIMŪ Screen Names and will have complete access to a customized version of their AOLŪ or AIMŪ Buddy ListŪ feature that lets them customize, use and enjoy the popular imstar* 3-D avatars.
"We are thrilled to announce the imstar* integration with AOL's AIM service," said Bob Carter, founder of Bandalong Entertainment. "We are now able to offer the millions of teens on AIM a great way to showcase their creativity while chatting. Through imstar*, teens can decide how they wish to be seen on any given day."
imstar* is an avatar-based instant messaging program based on AOL's AIM platform that combines fashion, community, games and chat. Members receive a life-like 3D avatar (character) which they can customize by changing facial and body features, hairstyles and skin color. The imstar* virtual mall offers branded clothing, make-up and shoes, making possible an endless variety of "looks" from goth to cheerleader, diva to punk, princess to celebrity. imstar* is free and all items are "purchased" with points (imBUX(TM)) not real money. Members also experience interactive games, online community features, branded backgrounds and entertainment content created by and for them.
"We opened the AIMŪ platform to communities, companies and developers because we recognize and value the benefits that creative programs like imstar* can bring to our users," said Marcien Jenckes, vice president and general manager for AOL's AIMŪ service. The custom "imstar* client offers teens enhanced self expression with engaging avatars that bring a new level of excitement to instant messaging. We are very pleased to welcome imstar* users to the growing AIM community."
For complete online press kit and product information, please visit us at http://www.bandalong.com.
About Bandalong Entertainment
Bandalong Entertainment (http://www.bandalong.com) is the developer and distributor of imstar*, a 3D avatar creation, customization, and communications system targeted at the teen market. Using imstar*, users create highly-realistic 3D avatars, customize them with hundreds of fashion, makeup, and clothing choices, and then bring them to life for their peers over a built-in instant messaging platform. Bandalong serves business partners by incorporating their products into the imstar* user experience. As a result, they are able to reach targeted audiences with greater brand impact than could be achieved through typical online marketing techniques. Partners to date include fuse.tv, Baby Phat and Aeropostale, among others.
About the AIMŪ Service
The AIMŪ service (http://www.aim.com) is at the center of one of the largest and most dynamic online and mobile communities. It provides developers with an open and modular platform for development and access to more than 43 million Americans at http://developer.aim.com. The AIM service is a complete communications console that offers instant messaging, email and mobile text messaging as well as robust voice and video services. Features include a Plaxo-enabled AIMŪ Address Book and integrated access to the AIMŪ Pages, AIMŪ Phoneline, AIMŪ Phoneline Unlimited, AOLŪ Mail, AIMŪ Mail, AOLŪ Radio and AOLŪ Video services. The AIM service is owned and operated by AOL LLC (http://www.aol.com), which is based in Dulles, Virginia and is a majority-owned subsidiary of Time Warner Inc.
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