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WirelessDevNet.com Press Release
AirPlay Teams With NFL, PLAYERS INC and Sprint to Offer NFL Airplay Live
SAN FRANCISCO, Nov. 3 -- AirPlay, the company that is merging wireless games and live television, today announced the official launch of its real time interactive professional football game, NFL AirPlay Live, for Sprint (NYSE: S - News) subscribers. This groundbreaking game is also backed by license agreements with the NFL and PLAYERS INC, the marketing and licensing subsidiary of the NFL Players Association.
NFL AirPlay Live is a new nationwide multiplayer competition offered during every NFL game broadcast this season exclusively through Sprint for $3.99 per month*. NFL AirPlay Live allows players to compete against friends, family and the AirPlay TV audience in live "call the play" tournaments during every quarter of NFL action this season.
With NFL AirPlay Live, Sprint PCS Vision®, Power Vision(SM) and Nextel subscribers can call the play before every snap of the ball by using their web-enabled wireless handset to predict run or pass, distance or direction, and even what specific player is going to get the ball on each play. As they watch the action unfold live, players accrue points for correct predictions, chart results and rankings on the AirPlay national leaderboard and even compete live against an NFL player during select nationally broadcast games. Monday the 6th, play against Chester Taylor of the Minnesota Vikings.
"NFL AirPlay Live marks the introduction of an entirely new entertainment experience for millions of NFL fans," said Morgan Guenther, Chairman and CEO of Airplay. "By launching with the NFL, the PLAYERS INC and Sprint, we're letting those fans 'go deep' with a networked game experience driven by the action on the field itself."
NFL AirPlay Live is the first multiplayer sports game to be offered on AirPlay's proprietary service platform. By bringing fans into the action on the field, AirPlayers experience a more immediate and immersive connection with the game itself, while also sharing that experience live with their wireless network communities. The service complements Sprint's exclusive NFL Mobile product that brings NFL fans closer to the game with same day video highlights, customizable team & player alters, fantasy tools & more.
"PLAYERS INC. feels that NFL AirPlay Live brings a whole new gaming experience to the mobile gaming category," says Josh Goodstadt, Assistant VP of Multimedia & Interactive, PLAYERS INC. "It is truly unique in nature and will provide NFL fans with not only a new way to enjoy NFL game broadcasts, but to further connect with NFL players by competing against them in live competitions."
Sprint customers can download NFL AirPlay Live directly from the "Games" section of their web-enabled Sprint PCS Vision, Power Vision or Nextel phones, or text "AirPlay" to 7777 or visit Airplay.com. Once downloaded, consumers can view their own rolling schedule of live AirPlayTV events and play along with family members and friends. AirPlay fully produces the live synchronization between wireless device and live broadcast.
*Standard text messaging and data rates apply.
All player participation arranged by PLAYERS INC, the licensing and marketing subsidiary of the NFL Players Association.
About AirPlay
AirPlay creates and produces games that allow consumers to use their cell phones to play along with their favorite television programs. Merging 110 million US television households with 200 million mobile handsets, AirPlay offers consumers a fun and unique way to interact with live television while competing against their friends, family or a national television audience. For its wireless and television industry partners, AirPlay offers a proprietary platform and service infrastructure which enables incremental revenue streams without partner capital investment. Led by a dynamic team of experienced technology executives, AirPlay is backed by QUALCOMM, Motorola, JK&B Capital, ONSET Ventures and Redpoint Ventures. For more information about the company, please go to www.airplay.com .
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