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WirelessDevNet.com Press Release
Colleges Find Success Providing Mobile Sports Using Lift Mobile from UsableNet
New York - September 29, 2006 - UsableNet, the leader in providing mobile and assistive web solutions to universities, corporations, and government agencies, today announced several leading colleges and universities have selected Lift Mobile to deliver their content—including live sports scores—to students, alumni, and fans over any web-enabled wireless device. UsableNet’s solution accomplishes this without requiring any client IT resources or the need to develop separate sites for mobile users.
“Our clients have found success in an opposite approach to that of Mobile ESPN that announced it is closing its doors at the end of the year. Lift Mobile allows our clients to extend their current sports web content such as scores, schedules, statistics, and news to any mobile device without the mobile user changing anything,” said Jason Taylor, Director of Mobile Products, UsableNet. “Many of our customers have several times the number of reported Mobile ESPN users while spending a fraction of the cost.”
For example, the University of Illinois has invested $25,000 with UsableNet to create access to their online content and services—including sports scores and news—from any mobile device. Since launching its mobile site at the beginning of September 2006, the university has already had more than 30,000 visitors. The University of Illinois mobile site took only four weeks to develop and required no IT resources from the university.
“ESPN struggled in its mobile endeavor because it needed to control the carrier, device, and content—a very expensive proposition that requires hundreds of thousands of users to make it profitable,” added Taylor. “The key to our clients success has been to leverage the web content and services they already have.”
Universities Using Lift Mobile from UsableNet
Lift Mobile allows content owners like universities and colleges to easily extend their content to mobile users on any web-enabled mobile device and on any network at no additional charge.
This allows large, mid-sized, and smaller colleges to quickly give students, alumni, and fans mobile access to their sports programs without the end user having to change anything.
UsableNet is already working with many universities and colleges across the U.S. One example of a large to mid-sized college is:
University of Illinois—The NCAA Basketball Championship winners in 2006
Sports mobile: The Fighting Illini can be found at http://www.fightingillini2go.com
Main university mobile: http://www.uiuc2go.com
More examples are available upon request.
About Lift Mobile
Lift Mobile is a complete, seamless solution that allows organizations to provide users with mobile access to their web sites without requiring any IT or marketing resources, or the need to develop separate sites for mobile users.
Lift Mobile accomplishes this by creating a dynamic view of existing web content and services specialized for viewing by users of RIM BlackBerry, Palm Treo, all PDAs, and web--enabled cell phones—all without requiring special registration, downloads, or going to a separate mobile site.
Lift Mobile is a full-service, secure solution that allows organizations to rapidly expand their services beyond desktop web users to the handheld and mobile phone market. It can be implemented and launched with no impact to IT and web development resources.
For more information visit the Lift Mobile microsite at: http://liftmobile.usablenet.com/index_2.html
Other UsableNet Products
UsableNet also offers Lift Assistive which creates a dynamically-generated, text-only, and accessible view of web sites to meet W3C and section 504/508 standards. The product improves support for people with disabilities and users of assistive technologies. For more information about this product, visit www.usablenet.com.
About UsableNet
UsableNet develops market-leading solutions to support universities, government agencies, and corporations in delivering Web-based applications and content to mobile and assistive devices. Customers include Amtrak, University System of Georgia, Oregon.gov, University of Illinois, CTIA Wireless Association, and UNESCO. For more information, visit www.usablenet.com.
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