|
Newsletters
|
|
|
|
|
|
WirelessDevNet.com Press Release
O2 UK Outsources Long Number SMS Reception to TynTec
Carrier-grade messaging operator TynTec (www.tyntec.com) today announces a deal with O2 UK to provide a managed SMS reception service. Under the deal, TynTec will provide O2 UK with a managed long number (e.g. 7+ digits) SMS reception service which O2 UK can sell on to corporate customers.
Long number SMS reception can be used by corporates for any application where staff or customers need to communicate with the business via text messaging. For example, by integrating incoming messages into the relevant applications, companies can enable users to text in to receive data such as schedule information, product and delivery status or live company information such as share prices.
SMS long numbers can be used by corporates in place of short code (e.g. 4+ digits) numbers, and offer a range of advantages. As well as being internationally available, long numbers enable corporates to have their own number, rather than the short codes which are generally shared across a lot of brands. In addition long numbers are available at a fraction of the cost of short codes as well as being free of the ‘premium rate’ association of short codes. In addition, TynTec’s SMS long numbers can be set up at short notice and can be retained long term, unlike short codes.
Traditional ‘off the shelf’ SMS centres (SMS-C) as used by operators are generally not equipped with the specialised receiving unit necessary to manage high volume, person-to-application SMS. Whilst specialised units are available these are costly and not core to most operator’s main person-to-person SMS services. By selecting TynTec to manage its corporate SMS reception services, O2 will be able to offer its customers the flexibility of a high-volume SMS receiving unit at a fraction of the cost of installing a unit in house.
Michael Kowalzik, CEO of TynTec, said: “By outsourcing their long number person-to-application SMS reception to TynTec, O2 can offer their customers advanced functionality with a minimum upfront investment. Our proprietary SMS receiving unit, combined with our SS7 connectivity means that we can manage high-volumes of incoming SMS in a way that wouldn’t be possible for an operator without a significant technology investment.
Iain McCallum, O2, said: “SMS long numbers are a great tool for businesses looking to offer their customers an SMS interaction channel. Whilst short-codes have their place, long numbers can offer a similar functionality at a fraction of the cost and without some of the limitations. By outsourcing our long number SMS reception facility to TynTec we can ensure that our customers get a great level of service without the need for us to make major investments in non-core technology within our own network.
About TynTec
TynTec (www.tyntec.com) is an enterprise quality SMS operator for corporates.
The company provides SMS messaging solutions for mission-critical usage, offering advantages over traditional consumer SMS and mobile email. Whereas many consumer SMS are never delivered, TynTec is unique in guaranteeing 100% delivery of every message sent. As the reach of SMS is ubiquitous, simple to use and the cost of ownership dramatically lower than mobile email devices, SMS has a big advantage as an enterprise message tool. Major corporate customers include British Airways, Accenture, Unilever and TNT.
TynTec provides several solutions for companies in a variety of industry sectors wishing to use enterprise SMS. This includes the Corporate API solution, which allows enterprise-scale SMS delivery to be seamlessly incorporated into existing IT infrastructure. As well as this TynTec offers eBizSMS, which is a web-based application allowing enterprise quality SMS to be sent and received directly from a user’s desktop.
TynTec is able to offer a high quality of service, and adherence to demanding SLAs (Service Level Agreements) because it enjoys unparalleled access to the global GSM network through operators such as Manx Telecom, Digicel Jamaica and Alands Mobiltelefon. The service is available across more than 340 networks in 140 countries and also allows companies to extract important data, such as location of phone and receipt of SMS delivery.
|
|
|
