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WirelessDevNet.com Press Release
Sony Ericsson's P990 goes LocationFree
LONDON 17 October 2006 – Owners of the Sony Ericsson P990 smartphone
can now enjoy their favourite local TV shows on their phones wherever
they are in the world. LocationFree™ from Sony redirects TV shows from
your home television to target devices such as your P990, so you can
keep up with your favourite programmes whether you’re on the beach, in
an airport or just in your local park. You can watch live TV, playback
recorded programmes and even set up future recordings, all on your
P990.
“LocationFree completely removes the constraints of having to be at
home to enjoy your favourite programmes,” says Steve Walker, Vice
President Product Marketing, Sony Ericsson. “The P990 with its large
2.8 inch touchscreen is the perfect device for this. It is a high
performance smartphone that gives a really great viewing experience,
coupled with high-speed connectivity. If you love television and spend
a lot of time travelling or generally out and about, then LocationFree
on your P990 is a must.”
LocationFree uses the internet to redirect content from your home to
your P990 wherever you are. At its heart is the LocationFree Base
Station available from Sony, together with LocationFree Player
software supplied on your P990’s Memory Stick or by download.
Set up is extremely straightforward and you can be enjoying TV content
on your P990 within minutes. The Base Station plugs into your existing
home network or establishes a wireless link to a broadband internet-
connected device such as a Sony PlayStation Portable ® system,
notebook or desktop PC. When you’re away or out of the house, you
simply connect to the Base Station with your P990 to watch TV, enjoy
one of your own DVDs (provided it’s in the player), or control your
set top box or DVD/HDD recorder to make your own recordings. You can
choose the best way for your P990 to connect to the Base Station
depending on where you are, and this can be over the Internet, through
a wireless connection if you’re in a Wi-Fi hotspot or through your 3G
network. The Base Station itself also doubles as a wireless access
point, providing the basis of a home wireless network.
“Keeping up with your favourite TV shows is just the start,” Steve
Walker continues, “There are many more uses for LocationFree on your
P990 as it will transmit content from any number of devices that are
linked up to the Base Station. For example with a video camera or
video recorder connected you can use your P990 to see friends and
family while you’re away, or even keep a check on home security.”
The P990 is the latest, high performance smartphone from Sony
Ericsson. It offers all the benefits of UMTS/3G connectivity,
including video calling, push email, high-bandwidth multi-media
downloads and the ability to browse the Internet with full HTML pages.
Designed to minimise the number of devices that people carry around
with them, it brings true mobility to the business environment, or to
anyone that wants a truly connected lifestyle, wherever they happen to
be.
LocationFree Player is available on the Memory Stick with the P990 or
can be downloaded at www.sonyericsson.com/support/ . The LocationFree
Base Station is available to buy in Austria, Belgium, Denmark,
Finland, France, Germany, Italy, Netherlands, Norway, Portugal, Spain,
Sweden, Switzerland, and UK. More information about LocatiaonFree from
Sony is available from:
www.sony.net/Products/LocationFree/support/.
Sony Ericsson Mobile Communications serves the global communications
market with innovative and feature-rich mobile phones, accessories and
PC-cards. Established as a joint venture by Sony and Ericsson in 2001,
with global corporate functions located in London, the company employs
approximately 6,000 people worldwide, including R&D sites in Europe,
Japan, China and America. Sony Ericsson celebrates the 5th anniversary
of the start of the joint venture on 1st October, 2006.
Sony Ericsson is the global title sponsor of the Women's Tennis
Association, and works with the Association to promote the Sony
Ericsson WTA Tour in over 80 cities during the year. The tour
culminates at the Sony Ericsson Championships in Madrid, Spain, from 7
to 12 November. For more information on Sony Ericsson, please visit
www.SonyEricsson.com
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