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WirelessDevNet.com Press Release

MIA & Cherrysauce Partner to Offer Branded Adult Content One-Stop-Shop


23rd October 2006, Brighton, UK: MIA, the mobile technology and content services provider, and Cherrysauce, Europe’s award-winning provider of mobile adult services, today announced the formation of a global technology partnership, providing a single point of contact for operators and mobile brands who are looking to launch a complete branded adult content business.

The partnership enables mobile content brands to select from a broad range of white-labelled or bespoke mobile content services and applications, supported by a complete suite of carrier grade backend content management and provisioning technologies. Moreover, the partnership can also deliver bespoke content and applications.

Cherrysauce will be offering it’s entire range of content services and applications which include adult images and videos, live video chat, erotic and adult java applications, java games, SMS chat and animated downloads.

MIA will be providing clients with its carrier grade Media Village Platform (MVP) content management system, and developing bespoke WAP portals and web storefronts. The one-stop-shop will ensure the streamlined provisioning of the whole mobile content operation.

Cherrysauce will be acting as the central point of contact for the partnership’s clients, utilising its extensive experience in this specialised market to design and structure the client’s offerings, with MIA being engaged at the pitch stage to provide the technical pedigree and global integration expertise.

Mark Mergler, European MD MIA, commented: “The partnership provides mobile brands and operators with a simplified and trusted route to market by offering a single point of contact through which an entire mobile portal brand can be created.

“This not only provides significant economies of scale, but also enables brands to rapidly rollout new services combining Europe’s most exciting adult content with a trusted and robust technology backend.”

Julia Dimambro, Managing Director, Cherrysauce, added: “Through our partnership with MIA, any company with an existing mobile customer base or mobile marketing capability can completely sidestep the usual pitfalls and learning curve of launching adult services. Instead we allow them to launch totally dynamic and immersive portals utilising the latest content, technology and billing capabilities available in the market to take full advantage of this lucrative but complicated commercial space”.

About MIA
MIA is a global provider of mobile technology and content services bridging the gap between mobile, music/entertainment and media. MIA provides a complete environment, which offers wireless carriers, media partners and developers the opportunity to realise the full potential, presented by mobile content services. MIA's success is based on the collective experience of both the management and development teams. MIA's employees have been successful players in all aspects of the wireless industry – from developing new services and technologies at wireless carriers to developing carrier-grade software systems at leading technology companies.

MIA’s core competencies lie in its competitive product portfolio, Media Village Platform (MVP) content management platform and licensed and proprietary mobile entertainment content in its mobile content library. MIA employs 33 Staff worldwide.

www.miaccess.com
About Cherrysauce
Launched in 2003, Cherrysauce is a recognised world leader of mobile entertainment and services for adults.

It is also proud to be the winner of Best Adult Services in the ME Awards, the first of its kind in mobile and adult entertainment and voted for by the mobile industry. Working in partnership with industry leaders in technology, content and distribution and through its extensive experience across more than 30 territories, Cherrysauce not only delivers cutting edge portals, content and applications, but also dedicates itself to addressing the moral issues and commercial opportunities that surround this emotionally charged sector. Headed by ex Private Media Group, Wireless Commercial Director, Cherrysauce brings a unique approach to innovative mobile erotic solutions with proven experience in both mobile and erotic entertainment.



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