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WirelessDevNet.com Press Release

Red Oxygen joins HP’s Services Marketplace


Brisbane, Queensland, Australia September 4, 2006. Red Oxygen announced the inclusion into HP’s Services Marketplace. “This is a great partner to have. They solve so many of the problems we face as a small ISV and the mobile operators face deploying enterprise software from support to billing. HP can fill-in all the gaps of sales support, deployment, hosting integration and after sales support.” said Tom Sheahan, CEO of Red Oxygen.

About HP Services Market Place

The new HP Services Marketplace provides a complete environment where operators can broaden their portfolios of services to address the individual business needs and personal lifestyles of their customers.
In the Services Marketplace, operators can analyze business and market needs, work with a large community of developers to explore creative new services, test and demo services in real-world pilot programs.
If the pilots are successful, operators can then actually deploy them in the network with the option of using the HP Service Delivery Platform (HP SDP), which enables the rapid creation and delivery of services across multiple network types.
HP Services Marketplace helps operators reduce cost, risk and time-to-revenue The HP Services Marketplace delivers key advantages to both operators and the community of independent software vendors (ISVs), developers and content providers.
Operators, who need a steady flow of innovative services, gain access to a wide range of tested, ready-to-launch services that they can explore, analyze, test and deploy very quickly. Since the HP Services Marketplace is fundamentally modular and standards-based, operators can deploy new services using HP OpenCall communications software to leverage the existing network infrastructure or they can deploy the new services within a more comprehensive service-oriented architecture (SOA), such as the HP SDP. Either way, operators have the advantage of leverage existing assets. Overall, the HP Services Marketplace approach can help shorten operators’ time to revenue – and significantly reduce cost and risk.
For ISVs, the HP Services Marketplace provides valuable exposure to potential customers and the opportunity to significantly increase revenue. Also, that revenue can be more quickly realized since the pre-tested application is ready to launch and can be “turned on” very quickly by an operator

To see the HP / Red Oxygen link
http://h30310.www3.hp.com:8007/ServicesMarketplaceContentsWeb/Services/serviceFlow/getServiceDetail.do?serviceName=DesktopSMS#

About Red Oxygen
Established in Australia in 2001, Red Oxygen is one of the world’s leading developers and distributors of Enterprise SMS / Text messaging software applications and services. Red Oxygen combines the power of today’s email applications, instant messaging clients or CRM applications with the ease, convenience and mobility of SMS / text messaging. Their seamlessly integrated products allow users to utilise the full capabilities of their existing contacts address book to send SMS / Text messages to specific individuals or entire lists, all as easily as sending an email. Users can also have their calendar reminders automatically sent to their mobiles, send broadcast SMS / Text messages to large lists and even receive replies straight into their inboxes from message recipients. Red Oxygen software is available for Microsoft Outlook, Window, IBM’s Sametime, Outlook Express and IBM’s Lotus Notes.

Red Oxygen has clients across a broad array of industries and geographies. Their current customer list includes clients such as Pfizer, BMW, Qantas, Microsoft, Siemens, Panasonic, Deloitte, IBM, Accenture, Frito Lay, Billabong, 3M and others. These customers span Australia, Europe, the Middle East, Africa, Asia and North America. Red Oxygen’s products are also distributed by HP, Swisscom Mobile, the largest mobile operator in Switzerland, and Vodafone Portugal, part of the world’s largest wireless cross-country operator.

About HP
HP is a technology solutions provider to consumers, businesses and institutions globally. The company’s offerings span IT infrastructure, global services, business and home computing, and imaging and printing. For the four fiscal quarters ended July 31, 2005, HP revenue totaled $85.2 billion. More information about HP (NYSE, Nasdaq: HPQ) is available at www.hp.com



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