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WirelessDevNet.com Press Release
QUALCOMM Announces the Launch of Europe's First uiOne Handset
SAN DIEGO and LONDON, Sept. 5 -- QUALCOMM
Incorporated (Nasdaq: QCOM), a leading developer and innovator of advanced
wireless technologies and mobile data solutions, today announced the
availability of the first handset in Europe based on QUALCOMM's uiOne(TM)
solution. The O2 Ice handset is available from O2, a leading provider of
mobile services to consumers and businesses in the United Kingdom. The uiOne
offering consists of an open and flexible combination of products and services
to help develop and deploy rich, graphical user interfaces (UIs) onto mobile
devices, enabling O2 to further differentiate its brand while offering its
customers an enhanced and personalized experience of its mobile services.
This is the first time that uiOne has been deployed on a commercially
available device in Europe, marking an important milestone for uiOne in the
European wireless device market. O2 selected uiOne as part of its strategy to
design and develop its own brand of devices that are both fashionable and
highly functional. With uiOne, O2 customers can now consider their mobile
devices as not only a means of communication, but also an extension of
themselves. The uiOne-enabled O2 Ice handset is now available at O2 stores,
as well as at major retailers in the UK.
"With O2's launch of uiOne, the company is putting its demonstrated
thought leadership into action and making operator customized UIs a reality,"
said Herbert Vanhove, vice president, QUALCOMM Internet Services, Europe.
"Wireless subscribers today want a compelling user experience that is
customized to meet their unique style and personal preferences. The
uiOne-enabled O2 Ice handset has given O2 a first mover advantage that will
help them differentiate their services in a highly competitive market."
"With uiOne, we are taking personalization of device UIs to the next
level," said Ian Clarke, head of devices, O2 UK and president, O2 Asia. "The
uiOne-enabled O2 Ice handset offers O2 customers a stylish form factor, as
well as an easy-to-use graphically rich UI, that greatly enhances their
discovery and enjoyment of the many innovative mobile services."
The BREW solution drives the discovery and delivery of wireless data
services. BREW customers can benefit from several offerings, which include:
uiOne for rich, integrated and dynamic user experiences with fast access to
high revenue services on wireless devices; deliveryOne(TM) for differentiated
and tightly integrated, operator-managed support and delivery of advanced
wireless data content and services; and marketOne(TM) for a quick-to-market,
hosted, scalable content delivery service that includes media titles, flexible
management and monetization, content provider settlement and business
intelligence services. QUALCOMM offers this comprehensive set of BREW
offerings to meet the distinct needs of companies delivering mobile products
and services around the world.
QUALCOMM Incorporated (www.qualcomm.com) is a leader in developing and
delivering innovative digital wireless communications products and services
based on CDMA and other advanced technologies. Headquartered in San Diego,
Calif., QUALCOMM is included in the S&P 500 Index and is a 2006 FORTUNE 500(R)
company traded on The Nasdaq Stock Market(R) under the ticker symbol QCOM.
QUALCOMM and BREW are registered trademarks of QUALCOMM Incorporated.
uiOne, deliveryOne and marketOne are registered trademarks of QUALCOMM
Incorporated. All other trademarks are the property of their respective
owners.
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