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WirelessDevNet.com Press Release
Geniem Delivers Bluetooth Enabled Version of Mobile Content Storefront to Out Of Blue in Dubai, UAE
Tampere, Finland - Geniem Ltd., today announced Out of Blue, proximity marketing systems provider, has selected Geniem Superstore solution from Geniem to be core part of its proximity marketing solutions and wireless content offering to extend the marketing reach of shopping malls, trade shows and retail outlets.
Geniem Superstore with Bluetooth is a Bluetooth downloadable Java application and a server-side management solution. It enables Out of Blue to deliver traditional retailers and physical stores a new mobile marketing system which offers multimedia content, competitions, surveys and polls, updates, news and advertisements to its customers.
Out of Blue Managing Director, Michel Homsi, said: “Through the Superstore solution, Out of Blue enables providing a brand new channel for wireless content. The Geniem Superstore enables casting truly relevant content and services based on location and proximity and even creating new innovative services like the Child Locator to really deliver added value to customers.”
According to Tuomas Kumpula, CEO Geniem, “The key to the proposition of Superstore is the superior usability it provides for users to access mobile portal content and rich media services. The support for Bluetooth communication sets Superstore apart from other On-Device Portal software providers.”
Key features of Geniem Superstore include:
Completely customizable User Interface of the on-device portal
Award winning GUI presentation with animations and flashy graphics
Over-the-air or over Bluetooth managed portal structure and skin
Carrier grade management server
About Out of Blue
Launched in 2005, Out of Blue operates in Proximity Marketing and Interactive Media, with a focus on wireless technology and profiled databanks. Out of Blue creates a complete product environment for WiFi and Bluetooth from Bluegiga. Out of Blue offers, in its contracted environments, free wireless contents and two way data transmission which can be used with any regular Bluetooth mobile phone, PDA or laptop computer within a predefined area such as banks, shops, malls, gas stations, exhibition halls, show rooms, fairs etc. Customers or visitors can access chatting sessions free of charge; they can as well view and download, in a non intrusive manner, movie clips, TV commercials, catalogues, mobile games previews and MP3s to their mobile phones; thus creating such a compelling entertainment environment in shopping malls, showrooms or retail outlets which would be a real value added service for the end customer, at the same time an opportunity for the ground owners to build loyalty programs. More information www.outofblue.net
About Geniem
Geniem creates on-device portal (ODP) technology and services for forward looking companies wishing to utilize Java and Symbian platforms for improved usability, look and feel and functionality for their wireless services. Geniem ODP powers services from companies like Pepsi, MultiChoice, Mobile Scope, O2 and Fremantle Media. More information www.geniem.com
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