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WirelessDevNet.com Press Release
Activefone Partners with Bango to launch momo™
19 September 2006, Mobile Content World, Olympia, London UK: Leading mobile interactive services specialist, Activefone, today announces the launch of momo™, the first direct to consumer, cross network, global service for user generated mobile content, in partnership with Bango.
Aimed at anyone that wishes to set up a branded mobile community service and become the central facilitator of consumer generated mobile content transactions, the momo™ platform allows users to upload pictures and videos and make them available to other community members anywhere in the world.
Once content has been uploaded to the momo™ platform, a Bango Service package is automatically set up, enabling users to log on to the momo™ interface to create and manage their own mobile inventory. It also provides complete visibility in the number of downloads that have been successfully completed and any payouts that are due to the content creator.
Payout levels for completed downloads far outweigh existing payouts for other mobile community sites with 20% of the value of each download being awarded to the content creator.
The momo™ platform can also be executed as a bespoke or white label mobile community service, allowing media companies, publishers and brands to harness and monetise the growing consumer appetite for user generated content anywhere in the world.
Typically this will be a magazine that can advertise the service directly off-the-page to its readers. In this case for community owners the average payout for successfully completed downloads will be set at 50% after fixed costs.
“User generated content is already huge on the Web and its appeal proven, driven by the likes of MySpace, Flickr, YouTube “ said Eden Zoller, Principal Analyst with Ovum’s consumer practice. “The foundations for rich forms of user generated content are now in place in the mobile market, notably MMS enabled camera and video phones. The challenge is how to provide an interactive, secure environment that stimulates usage and rewards consumers, but without compromising the integrity of user generated content. This role is up for grabs”.
Mark Watts COO of Activefone said: “Voice and text are both types of user generated content. These two mediums have shaped the mobile market since conception and are both examples of user generated content. With this in mind who can doubt the market potential of user generated content regarding mobile multimedia products? The momo™ solution and its billing integration with Bango will undoubtedly take the mobile content market by storm and provide much higher levels of interactivity to community services.”
“User communities have proved very popular on the PC web and are now being replicated on mobile. Bango powers thousands of conventional content providers. We have enhanced our service to enable Activefone to manage potentially millions of small, individual content providers.” said Ray Anderson, CEO, Bango. “With the industry predicting that community services are to become the largest revenue generator for mobile entertainment by 2011*, together with the power of Bango, user generated content is set to thrive.”
Activefone is currently in discussion with several major brands and will soon be making announcements on these partnerships. For more information please contact the momo™ team on - momo@activefone.com or visit Activefone (momo™) stand No 36 at Mobile Content World, London.
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