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WirelessDevNet.com Press Release
New Global Security Systems Solution Opens Mobile Devices as Advertising Platform
DALLAS, Sept. 20 -- NAB Radio Show -- Location, location,
location. In today's mobile society, consumer brands are interested in using
wireless devices as an advertising channel. Global Security Systems' (GSS) FM-
based geo-targeting solution lets advertisers reach their audiences whenever
and wherever they are.
"For advertisers, it's all about getting the right message, to the right
people, at the right time," said Robert L. Adams, president, GSS. "Mobile
devices, especially cell phones, are the right platform to make it happen."
As part of the company's GSSNet solution set, the new geo-targeting
capability leverages the powerful and far-reaching FM signal. Advertisers can
deliver targeted advertising based on the location of a consumer's mobile
device.
By offering advertisers a way to reach potential customers via a radio
stations FM infrastructure, local broadcasters across the country can offer a
targeted marketing channel for advertiser. In addition, stations can now
realize an additional revenue stream at the point of sale.
Said Adams, "It's this ability to deliver target ads to a mobile device
that will make for a positive consumer experience, which translates into brand
loyalty. It's a win-win for everyone."
Global Security Systems will showcase its GSSNet First Alert System at the
annual NAB Radio Show in Dallas, September 20 - 22. Visit Global Security
Systems at booth 709 in the Hilton Anatole Hotel. For more information or to
schedule a meeting, please contact info@gssnet.us.
About Global Security Systems, LLC
Global Security Systems (GSS) is a systems integrator, service provider
and manufacturer of homeland security and natural disaster first alert
systems. The company has its headquarters in Jackson, Miss. with offices in
Louisiana, Florida, and Washington, D.C. Visit Global Security Systems on the
Web at www.gssnet.us.
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