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WirelessDevNet.com Press Release
MicroTRAKgps Turns Tripled Sales Into Home Run With New Personal Tracker Product Line
DALLAS, TX -- September 21, 2006 -- MicroTRAKgps, a subsidiary of The Tracking Corporation (PINKSHEETS: MIOK), a leading provider of Global Positioning Systems (GPS) and Radio Frequency Identification (RFID) wireless location services and products that track and recover valuable assets, today announced that the introduction of their new GPS portable personal product line is experiencing a successful launch and is generating strong interest in the retail market. Introduced in August by a leading retailer with nationwide stores and dominant catalog customer base, sales are exceeding original expectations. Response and demand from the security-conscience consumer during the first six weeks is evident by the tripling of unit orders from the retailer since their opening order.
"Consumers are becoming more aware of GPS technology and how it can protect their most precious assets. We know there is a huge market for the new product, and this early success proves that our business plan to the retail/consumer market is a viable reoccurring revenue stream with high growth potential," says Peter Stamos, President of MicroTRAKgps.
The Product which retails for under $500 is a small portable unit approximately the size of a cell phone used to track people or personal and mobile assets as all-terrain vehicles (ATVs), boats and jet skies. Jerry Grisaffi, CEO of The Tracking Corporation, says, "The versatility and mobility of the new product makes it a resourceful tool for tracking anything of value. MicroTRAKgps' first quarter 2007 will unveil an addition to the Personal Tracker product line and plans for market expansion."
About The Tracking Corporation
The Tracking Corporation, formerly known as MicroTRAK, Inc., is a leading provider of Global Positioning Systems (GPS) technology and products that utilize in-vehicle hardware and wireless location services. Based in Dallas, The Tracking Corporation has combined the ubiquitous coverage of GPS with the nationwide cellular network and 24/7 automated web and telephone accessibility to provide real-time wireless location and tracking, emergency assistance, stolen vehicle recovery and many other personal and fleet management services. The RFID division of the company specializes in end-to-end Radio Frequency Identification (RFID) integration solutions and hardware, RFID Reader Portals and warehouse management systems in the Food, Manufacturing, Logistics, Retail, Pharmaceutical and Healthcare industries. This division implements system deployments that track inventory, assets, and people. If you are interested in viewing additional information on The Tracking Corporation, please visit the website at: www.microtrakgps.com
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