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WirelessDevNet.com Press Release
Amp'd Mobile and Circuit City Announce National Distribution Partnership
LOS ANGELES - September 25, 2006 - Amp'd Mobile, Inc., the pioneer of fully integrated mobile entertainment housed on America's Leading Entertainment Wireless Network, announced today a national distribution relationship with Circuit City Stores, Inc., a leading specialty retailer of consumer electronics, that puts its Pay-As-You-Go handsets in more than 600 Circuit City stores nationwide beginning October 1, 2006.
As the nation's only wireless provider of pre-paid 3G-enabled handsets, Amp'd will extend a full line of pre-paid Amp'd Mobile products and services to Circuit City customers. With the purchase of handsets and prepaid airtime, consumers will be able to tap into Amp'd Mobile's robust broadband entertainment experience that includes watching live events, downloading video clips, purchasing songs for 99 cents over the air, and much more.
"We understand the needs of today's mobile consumers for style, substance and reliability," said Geoff Fishman, senior vice president of sales and distribution for Amp'd Mobile. "Through Amp'd, Circuit City customers will be a part of a powerful mobile entertainment experience at an affordable price point with the peace of mind that they are receiving exceptional coverage. We are confident they will embrace Amp'd as enthusiastically as our existing subscribers have."
"We are excited to offer Amp'd Mobile's quality products and services to our customers, expanding their options in the wireless category," said Randy Wick, senior vice president, general merchandise manager of consumer electronics at Circuit City. "With their sleek designs, affordable costs and broad range of dynamic video entertainment content available on their devices, we knew Amp'd Mobile would be a compelling addition to our existing wireless offerings."
Amp'd Mobile (www.ampdmobile.com) delivers a full slate of audio and video content through exclusive relationships with entertainment properties such as MTV Networks, FOX, Universal Music Group, Break.com and many others as well creates original content for its target demo. Customers can choose from three exclusive Amp'd phone models, and a diverse tier of exclusive and original multimedia programming provides a broad range of audio, video and gaming selections.
About Amp'd Mobile
Amp'd Mobile is the first integrated mobile entertainment company for youth, young professionals and early adopters, and the only 3G carrier in the US specifically targeting that demographic. By leveraging the power of broadband wireless (EVDO), Amp'd Mobile offers traditional services such as voice and text within a completely fresh user interface designed specifically for the "mobile graduate" and third-generation (3G) technology. With a myriad of customizable options to meet each person's individual needs, as well as strategic alliances with top entertainment properties, such as MTVN and Universal Music Group, Amp'd Mobile brings a more relevant, personal experience to the wireless lifestyle with unique music, video, community, entertainment, sports and gaming offerings divided into various channels for quick and easy access. Amp'd Mobile is offered nationwide and more information can be found at www.ampd.com.
About Circuit City Stores, Inc.
Circuit City Stores, Inc. (NYSE: CC) is a leading specialty retailer of consumer electronics and related services. The domestic segment operates through 634 Superstores and five other locations in 158 U.S. markets. The international segment operates through more than 950 retail stores and dealer outlets in Canada. Circuit City also operates Web sites at http://www.circuitcity.com, http://www.thesource.ca and at www.firedog.com
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