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WirelessDevNet.com Press Release
Family Guy Goes International on Mobile
London, England - Fox Mobile Entertainment, Airborne Entertainment and Netherlands-based mobile entertainment and solutions provider Mowave have teamed up to bring Fox’s international hit animated series Family Guy to mobile operators across a range of countries outside of North America.
The deal, which will enable international users to download images, voice messages and other mobile fun from the entire Griffin Family, is in line with youngest cast member Stewie Griffin’s “vision” for an increased presence on the world stage.
“Stewie’s grand ambitions shine as a beacon to us as we set out to bring his message to new mobile territories. Family Guy has proven its international appeal on TV and together with Airborne and Fox we aim to make the Family Guy mobile experience just as compelling for international audiences,” said Mowave President Andy Schachtel.
Mowave plans to create comprehensive Family Guy mobile destinations that will be available on operator portals. Mowave and Airborne will cooperate to create a variety of original mobile content for the service including wallpapers, animations, ring tones, video ringers, ring back tones and community applications.
Mowave will begin by rolling out Family Guy services in the UK, Ireland, Australia, New Zealand and the Netherlands.
“Family Guy has been a successful mobile brand for us and we look forward to expanding this offering. By partnering with Mowave, we were able to plug into one of the widest and most solid distribution networks on operator portals outside of North America,” said Garner Bornstein, CEO of Airborne.
"Family Guy has really become a worldwide phenomenon. It seems that there is something universally entertaining about the irreverently odd world of the Griffins," said Leighton Webb, VP, International Wireless for Fox Mobile Entertainment. "We’re excited to bring that unique world to mobile phones around the globe and we’re sure that the show’s success will continue in this new media."
Proclaimed as "gloriously twisted" by TV Guide, Family Guy premiered with an audience of 22 million viewers following Fox's 1999 Super Bowl telecast. Family Guy's considerable fan base demonstrated its strength in April 2003 with impressive support for the show's Volume One DVD release. The compilation sold over one million units, making it that year's top-selling TV show and the No. 4 television title ever, according to Video Store magazine. The show has since become an international sensation with broadcasts in over 17 countries around the world.
ABOUT MOWAVE
Founded in 2003, Mowave is a wireless entertainment and solutions company supplying content services to telecommunication carriers in over twenty markets in Europe, Asia and the Americas. The company is privately financed and headquartered in Amsterdam, The Netherlands. Mowave creates entertainment products including mobile magazines, wallpaper, ringtones, community platforms, video and games, in addition to acting as a systems integrator, and provider of marketing solutions on wireless networks around the world. Some of Mowave’s mobile services include Maxim Mobile, HBO Mobile, Family Guy, LIFE Pix, EVO and many others. Additional company information can be found online at http://www.mowave.com
ABOUT AIRBORNE ENTERTAINMENT
Airborne Entertainment, a subsidiary of CYBIRD Co., Ltd., is a leading provider and publisher of premier mobile entertainment content and applications, including games, images, video, ringtones, ringbacktones and informational content. Airborne's product portfolio consists of original and branded properties including Family Guy™, Maxim ToGo™, SPEED TV Mobile™, NHL Mobile™, Mary-KateandAshley™, and Donald Trump's Real Estate Tycoon™. Airborne's products are available across wireless carriers in North America and Europe, and the company provides retailers and branded destinations the ability to reach mobile consumers directly via premium and promotional channels. For more information, visit www.airborne-e.com.
ABOUT FOX MOBILE ENTERTAINMENT
Fox Mobile Entertainment is a leading provider of mobile content for wireless carriers and consumers. FME has a diverse offering of mobile products and services leveraging News Corporation properties - from downloadable wallpapers and screensavers to games and the newest form of mobile content, Mobisodes™, short episodes of programming produced specifically for mobile phones. In February 2006, the unit launched Mobizzo (www.mobizzo.com), an online portal created for the billions of mobile consumers around the world to have access to a rich offering of mobile entertainment. Fox Mobile Entertainment is a unit of 20th Century Fox Television and News Corp (NYSE: NWS).
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