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WirelessDevNet.com Press Release
SONY ERICSSON: Intelligent Control of Calls and Music Through Your Watch
September 28 2006, London - Sony Ericsson today launches the
innovative and stylish Bluetooth(TM) Watch MBW-100. The MBW-100 is
the must-have mobile phone accessory for people who enjoy using the
latest technology to stay connected to the world around them. It has
sleek lines, classic looks, a distinguished presence and represents a
first as a mainstream Bluetooth(TM) fashion accessory from a mobile
phone supplier. Crafted from high quality stainless steel with a
silver facia, the analogue watch will go on sale globally during Q4
of 2006 with a guideline retail price of approximately EUR 300.
Handle your calls with stylish discretion
Designed in partnership with watch industry leader Fossil, the
MBW-100 allows a whole new way of looking at your mobile phone and
you start by leaving your phone in your pocket. A stylish OLED
display beneath the watch face displays who is calling when a call is
incoming. A simple key press on the watch can reject the call,
meaning you can remain in control of your calls in the utmost
discretion.
Save time by keeping in greater control
Most of us cannot do without the indispensable tools for our busy
lives - our wallet, our keys, our mobile phone and the watch on our
wrist. By adding control of your calls and music to your watch, as
well as notification of text messages and a clever out-of-range
notification when you are separated from your phone, the MBW-100
helps you become more efficient in your daily communication. It also
makes listening to music simpler by allowing you to play, pause and
skip to the next track in your phone's music player. So, leaving your
phone in your pocket and letting your watch become more than just a
time keeper, means control is always to hand.
Facts and Figures for Bluetooth(TM) Watch MBW-100:
Kit contents: Facts:
Bluetooth(TM) Watch MBW-100 Weight: 187,5 / 6,61 oz
Charging Clip Color: Silver. Also black in limited
Standard Charger edition exclusive variant
User Guide
Exclusive Box
Analogue Bluetooth(TM) watch
Technically innovative, but with classic watch design
Stainless steel: allergy safe
Mineral crystal scratch resistant
Antiglare coating, effectively reducing the reflection
in the glass
Discreet yet clear OLED display
Quartz movements for exact time keeping
Solid wireless link to phone: Bluetooth(TM) 2.0
Time indicator
Analog and digital from phone
See who is calling: Caller ID in display
Reject/mute call through watch
Discreet call handling
Convenient control of phone's music
Play, pause, next track player
SMS/MMS message alert
Out-of-range warning
Battery indicatorv
Auto pairing(TM)
Water resistant: Up to 30 m
Standby time:
Bluetooth(TM) functionality: up to 7 days
Analog time keeping: up to 7 additional days
Weight: 187,5 gr/6.61 oz
Compatibility (full functionality):
Sony Ericsson K610, K610i, K618, K790,
K800, V630, W710, W850, Z610, Z710.
For further information, please
see www.sonyericsson.com
Developed in coordination with Fossil
Thorough knowledge of watch technology
World leader in fashionable watch design and
watch technology
The Bluetooth(TM) Watch MBW-100 is the latest in a long line of
innovation in Bluetooth(TM) technology from Sony Ericsson. From the
first commercial Bluetooth(TM) headset from Ericsson, through the
remote control car CAR-100 to voice dialing and Auto pairing(TM),
Sony Ericsson's commitment to innovation in mobile phone accessories
in order to energize user experience is clear.
Sony Ericsson Mobile Communications serves the global communications
market with innovative and feature-rich mobile phones, accessories
and PC-cards. Established as a joint venture by Sony and Ericsson in
2001, with global corporate functions located in London, the company
employs approximately 6,000 people worldwide, including R&D sites in
Europe, Japan, China and America. Sony Ericsson celebrates the 5th
anniversary of the start of the joint venture on 1st October, 2006.
Sony Ericsson is the global title sponsor of the Women's Tennis
Association, and works with the Association to promote the Sony
Ericsson WTA Tour in over 80 cities during the year. The tour
culminates at the Sony Ericsson Championships in Madrid, Spain, from
7 to 12 November. For more information on Sony Ericsson, please visit
www.sonyericsson.com
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