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WirelessDevNet.com Press Release
MapInfo Extends Partnership with Statistics Canada to Develop Value Added Location-Enhanced Solution
TORONTO & TROY, N.Y., - MapInfo Corporation (Nasdaq: MAPS),
the leading global provider of location intelligence solutions, today
announced an extension of its long-standing partnership with Statistics Canada
(STC) to provide customers with one of the industry's first location-enhanced
demographic solutions. The Census of the Canadian Population was conducted in
May 2006 and the data will be provided by Statistics Canada and MapInfo in a
series of eight topic based releases which started in March 2007 and extend
until June 2008. Armed with this information, companies can better understand
their customers' lifestyle preferences and buying patterns as well as the
competitive landscape, enabling them to make insightful marketing decisions.
The new data products built with 2006 Census information from STC,
Canada's central statistical agency, will be provided by MapInfo in a database
format which can be used as a stand-alone database or within MapInfo's
extensive products and services offerings. This data will provide the
necessary input to create the next version of MapInfo's demographic data
products including Estimates and Projections, Daytime Population, Expenditure
Potentials, Canadian Wealth, Disposable and Discretionary Income and the
PSYTE(R) Advantage Canada suite of products. This enhanced data will provide
customers with the most accurate and up-to-date information of the Canadian
landscape, which helps in making more informed decisions with regard to site
selection, more accurate market analysis and better ROI on target marketing
initiatives.
For example, a retail customer using a MapInfo product--equipped with the
new 2006 Census data--will be able to determine with greater accuracy who
makes up its target markets, where it should consider opening new stores and
how changing demographics impact the performance of existing store locations.
MapInfo, using STC data, helps customers to make more educated decisions about
future business plans, better sales projections and proper growth expectations
with the most current demographic information available.
"In today's highly competitive business world, organizations are
constantly looking for cost effective and innovative ways to gain and maintain
their market share, so it is more important than ever for companies to rely on
reliable, qualified data to drive their decision-making process. MapInfo is
one of STC's oldest and largest value added resellers and we are thrilled to
extend our relationship with them and provide our valued Canadian customers
with comprehensive location-enhanced data," said David Ower, Managing Director
- MapInfo Canada. "This partnership enables MapInfo to deliver solutions that
are not only based on solid methodology, but on proven and exacting indicators
of demographic trends across Canada. We look forward to this continued
partnership with STC to bring the next generation of MapInfo demographic
solutions."
"Statistics Canada is working hard to make more and more high-quality,
objective and timely information readily available and our partnerships with
licensed distributors are helping us to realize this goal. Our longstanding
relationships with distributors, such as MapInfo, provide a valuable two-way
link to our data users," said Douglas Newson, Director, Central Region, STC.
About MapInfo Corporation
MapInfo is a global company and the leading provider of location
intelligence solutions, integrating software, data and services to provide
greater value from location-based information and drive more insightful
decisions for businesses and government organizations around the world.
MapInfo solutions are available in multiple languages through a network of
strategic partners and distribution channels in 60 countries. Headquartered in
Troy, N.Y., MapInfo is on the World Wide Web at www.mapinfo.com.
MapInfo and its products are registered trademarks of MapInfo
Corporation. Other product or service names mentioned herein are the
trademarks of their respective owners.
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