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WirelessDevNet.com Press Release
Double Fusion, THQ Sign Multi-Title In-Game Advertising Deal
SAN FRANCISCO -- Double Fusion today announced that it has added upcoming titles from THQ Inc. (NASDAQ:THQI) to its premium network. The agreement grants Double Fusion advertising representation across certain platforms for a number of THQ’s highly anticipated titles. The roster includes games based on the Juiced™, MX vs ATV™ and Stuntman® franchises.
“Through the new console cycle, we see an increasing opportunity to incorporate both integrated and dynamic in-game advertising into many of THQ’s owned franchises,” said Scott Guthrie, senior vice president of North American Sales and Distribution, THQ. “We look forward to working with Double Fusion and their prominent group of advertisers to deliver programs that both drive awareness for our ad partners and serve to enhance players’ overall gaming experience.”
Double Fusion will offer marketers the opportunity to reach players of THQ’s leading properties by incorporating their brands into actual gameplay. The games will also feature a rich array of dynamic advertising placements, allowing advertisers to reach millions of gamers through real-time media buys. Double Fusion also offers consumer targeting, measurability, and flexibility in delivering advertising content.
“THQ’s top games reach an enormous audience, critical to effective advertising,” said Jonathan Epstein, President and CEO of Double Fusion. “The addition of these next generation franchises allows us to offer an even more robust network to brands and marketers.”
The agreement with THQ underscores Double Fusion’s commitment to offering their advertiser and agency partners a wide array of in-game advertising opportunities. Double Fusion is committed to maximizing revenues for its publisher and developer partners and building a portfolio of top franchises across all viable gaming systems including console and PC, massively multiplayer online, casual online, as well as advanced online games. Double Fusion is currently seeking approval of their technology for all console platforms.
About THQ
THQ Inc. (NASDAQ:THQI) is a leading worldwide developer and publisher of interactive entertainment software. The company develops its products for all popular game systems, personal computers and wireless devices. Headquartered in Los Angeles County, California, THQ sells product through its global network of offices located throughout North America, Europe and Asia Pacific. More information about THQ and its products may be found at www.thq.com and www.thqwireless.com. THQ, THQ Wireless, Juiced, MX vs ATV, Saints Row, Stuntman and their respective logos are trademarks and/or registered trademarks of THQ Inc.
About Double Fusion
Founded in 2004, Double Fusion is the leading independent provider of dynamic in game advertising. Going beyond traditional advertising mediums to engage valuable and hard to reach gamer demographics, Double Fusion provides the widest range of in game advertising and marketing programs, from dynamic 3D interactive objects, video, interactive ads, 2D signage and more, all the way up to fully immersive storyline integrations. Double Fusion's sales force and integration teams work directly with advertisers, developers, and content owners to ensure seamless execution of advertising and marketing campaigns, creating an additional revenue source for videogame publishers while protecting the gameplay experience. Double Fusion is privately held and headquartered in San Francisco, with offices in Los Angeles, New York, Jerusalem, London, and Shanghai. More information on Double Fusion is available at www.doublefusion.com.
Advertisers interested in opportunities within the Double Fusion network; and developers and publishers interested in increasing their per-title revenues through
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