|
Newsletters
|
|
|
|
|
|
WirelessDevNet.com Press Release
QUALCOMM and Amp'd Mobile Bring BREW Services to Canada
SAN DIEGO, April 11 -- QUALCOMM Incorporated
(Nasdaq: QCOM), a leading developer and innovator of advanced wireless
technologies and mobile data solutions, and Amp'd Mobile, a pioneer of fully
integrated mobile entertainment, announced the launch of wireless data
services based on QUALCOMM's BREW(R) solution to subscribers in Canada.
Launched in the Canadian market on March 14, Amp'd Mobile is delivering its
line-up of popular, exclusive entertainment content, information applications,
messaging and more via TELUS' high-speed CDMA2000(R) 1xEV-DO wireless network.
The launch marks the first commercial deployment of BREW services in Canada.
The deployment of Amp'd Mobile entertainment offerings in Canada builds on
the success it has experienced in the United States with its slate of Amp'd
Live(TM) services such as music, 3D games, live streaming sports, concert
video and other advanced entertainment applications built for BREW. The
success of the Amp'd Mobile service in the United States is evidenced by both
the increase in data downloads the operator has seen and the popularity of its
mobile entertainment offerings amongst subscribers. According to Amp'd, more
than 50 percent of its subscriber base has downloaded or used a BREW game or
service in the last 30 days and more than 80 percent have bought or used data
services such as video, songs, ringtones and mobile Internet in the same time
period.
"Amp'd Mobile's unique approach to mobile entertainment has proven to be a
hit among its subscribers in the United States, and we are optimistic that its
success, and the continued success of BREW, will translate well with this
latest deployment in Canada," said Arvin Chander, vice president of carrier
relations for QUALCOMM Internet Services. "We congratulate Amp'd on opening
up a new market for its services in Canada and on its significant achievements
in the United States."
"QUALCOMM's BREW solution has created the ideal environment for Amp'd to
deliver the best in mobile entertainment applications and services to our
customers," said Mike McSherry, senior vice president, emerging technologies
at Amp'd Mobile. "3D games, music, streaming video and other rich multimedia
services that push the boundaries of what is possible on today's high-speed
wireless networks are at the heart of the Amp'd Live offering, and BREW has
been a major factor in helping us capitalize on it. We are excited to bring
our services to Canada and look forward to working with QUALCOMM and TELUS to
create the best possible mobile entertainment experience for Canada's wireless
consumers."
About BREW
BREW solutions change the way people relate to wireless data services. By
enabling the discovery and delivery of high-value content, BREW creates
opportunities for the wireless industry to enhance consumers' mobile data
experience. QUALCOMM's comprehensive and targeted BREW Signature Solutions
offer reduced time to market and lower capital investment for companies
providing mobile products and services. Customers also can benefit from
several modular BREW offerings, including uiOne(TM), deliveryOne(TM) and
QPoint(TM), which provide the foundation for customer-differentiated wireless
data capabilities.
About Amp'd Mobile
Amp'd Mobile is the first integrated mobile entertainment company for
youth, young professionals and early adopters, and the only 3G carrier in the
U.S. specifically targeting that demographic. By leveraging the power of
broadband wireless (EV-DO), Amp'd Mobile offers traditional services such as
voice and text within a completely fresh user interface designed specifically
for the "mobile graduate" and third-generation (3G) technology. With a myriad
of customizable options to meet each person's individual needs, as well as
strategic alliances with top entertainment properties, such as MTVN and
Universal Music Group, Amp'd Mobile brings a more relevant, personal
experience to the wireless lifestyle with unique music, video, community,
entertainment, sports and gaming offerings divided into various channels for
quick and easy access. Amp'd Mobile is offered nationwide and more
information can be found at www.ampd.com.
About QUALCOMM
QUALCOMM Incorporated (www.qualcomm.com) is a leader in developing and
delivering innovative digital wireless communications products and services
based on CDMA and other advanced technologies. Headquartered in San Diego,
Calif., QUALCOMM is included in the S&P 500 Index and is a 2006 FORTUNE 500(R)
company traded on The Nasdaq Stock Market(R) under the ticker symbol QCOM.
|
|
|
