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WirelessDevNet.com Press Release
More Than a Million Cellular One Customers Have Access to Napster Mobile Hosted by Ericsson
Cellular One customers across the US have access to the world's largest
mobile music catalog thanks to a joint partnership between the wireless
provider, Ericsson (NASDAQ:ERIC) and Napster (NASDAQ: NAPS) announced
today. Napster Mobile is available to customers of Cellular One from
Dobson Cellular Systems, one of the largest providers of wireless
services in rural America.
The service features Napster's massive catalog of over 3 million full-
length songs enabling Cellular One's more than 1.6 million customers
to easily enjoy music on their wireless handset and on their PC.
Tom Roberts, Chief Marketing Officer for Cellular One, says: "This
agreement gives Cellular One customers an outstanding catalog of music
available directly from their wireless handset. This is another example
of how consumers are increasingly using their wireless handsets in non-
traditional ways and we are making cutting-edge technology and services
available to our customer base."
Cellular One subscribers in 17 US states have access to Napster Mobile,
allowing them to search and browse the content in Napster's catalog and
buy and receive full-length songs via their wireless handset. Since
Napster Mobile is a dual-platform, digital music service fully
integrated with Napster's PC offering, a copy of the purchased
content is simultaneously sent to the customer's PC.
Brad Duea, President of Napster, says: "By partnering with Ericsson and
utilizing its unique hosting platforms, we have an effective channel in
place that providers can use to include Napster's strong brand and music
services in their mobile media content offerings. We are excited to work
with Cellular One, a leader in the dynamic environment of mobile
content, and now among a growing number of providers offering
Napster Mobile to subscribers."
Napster Mobile is based on a service delivery platform tailored for
media delivery. Ericsson will host, integrate and manage the round-the-
clock-operations of the service for Cellular One from Dobson under a
managed service agreement. The agreement also includes content
aggregation and digital rights management and is based on a
risk- and revenue-share model.
Angel Ruiz, President of Ericsson North America, says: "Our hosted
solutions are strategically designed to enable innovative and leading
providers like Cellular One to quickly and cost-effectively deliver
valuable services to their customers. Ericsson helps providers retain
customers longer and gain new customers in greater numbers by enhancing
the wireless experience for subscribers, without losing focus on
operational efficiency."
Ericsson is shaping the future of Mobile and Broadband Internet
communications through its continuous technology leadership. Providing
innovative solutions in more than 140 countries, Ericsson is helping to
create the most powerful communication companies in the world.
Read more at http://www.ericsson.com
About Cellular One
Cellular One is a trade name of Dobson Cellular Systems, a subsidiary of
Oklahoma City-based Dobson Communications Corporation (NASDAQ: DCEL).
The company owns and operates more than 70 wireless markets in 17
states. For more information on the products and services of Cellular
One from Dobson Cellular Systems, visit: www.celloneusa.com
About Napster
Napster, the pioneer of digital music, offers the ultimate interactive
music experience. With an expanding roster of offerings including free,
Web- based music listening and sharing, subscription and portable
subscription services, and an advanced mobile music platform, Napster
creates better ways to discover, share, acquire and enjoy music –
anytime, anywhere. Napster is headquartered in Los Angeles, with offices
in Frankfurt, Luxembourg, New York, San Diego, San Jose and Tokyo.
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