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WirelessDevNet.com Press Release
Two Way TV Signs Deal with Mobile Interactive Group to Provide Simcast™ Send-to-Screen Mobile TV
London, August 3rd 2007: Leading UK production company, Two Way TV, has signed an exclusive partnership deal with leading multimedia mobile interactive services provider Mobile Interactive Group (MIG), to supply its Simcast™ technology for The O2, the world’s first fully integrated mobile interactive entertainment venue.
The O2 visitors will now be able to send pictures and messages to giant screens around the venue’s many bars, cafes, pedestrian areas and during concerts and events in its 20,000 capacity arena.
Two Way TV’s Simcast™ technology will also provide The O2 with interactive marketing tools and templates to engage consumers in an immersive mobile experience and promote other mobile services at the venue.
Jean de Fougerolles, Two Way TV’s chief executive officer, said: “We are delighted to be working with MIG to roll-out our leading mobile to screen platform and creative concepts to target audiences in The O2.”
Anthony Nelson, business development director at MIG stated: “We have worked with Two Way TV on various projects in the past. Its track record and ongoing relationship with MIG makes the company an ideal partner.”
Other event based mobile services that are showcased at The O2 and powered by MIG’s platform – MIDAS™ include O2 Create, barcode entry, text the jukebox, text wallpapers, wapsites, O2 upgrade competitions, O2 Concierge and priority ticketing.
About Mobile Interactive Group
Mobile Interactive Group (MIG) is a multimedia mobile interactive service provider and the market leader in the UK. Using its own purpose built technology and the experience of a team of mobile experts, MIG focuses on five core areas:
Mobile Billing – Multi-operator billing and payment services across SMS, premium-SMS, MMS, WAP billing, Video shortcodes and Voice shortcodes
Mobile Applications – High-capacity and high-performance technology purpose built for the interactive mobile services market
Mass Participation Events – Ranging from Live8 ticketing to mass TV-votes to event services such as The X Factor and O2 Wireless
Interactive Marketing Services – CRM services, interactive services to TV advertisers and agency services to on-mobile advertisers
Mobile Video Production - A complete turnkey solution for mobile video including concept, filming, pre- and post-production, distribution and delivery
Across these five core areas, MIG works closely with broadcasters, brands, agencies, media, handset manufacturers and mobile operator partners within the UK, Ireland, Europe and Asia.
www.migcan.com
About Two Way TV
Two Way TV offers broadcasters, programme-makers and DTV networks the widest range of participation TV and mobile to TV formats and services available in the world. From award-winning creative and production services through to interactive broadcast solutions, Two Way TV's clients and partners include the biggest interactive broadcasters today.
Successes include designing and building many of ITV’s flagship services including; Pop Idol, the Premiership and Champions League Football. More recently, Two Way TV has become the exclusive provider of ITV's enhanced TV services on Virgin cable, helping the commercial broadcaster go
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