|
Newsletters
|
|
|
|
|
|
WirelessDevNet.com Press Release
Mobstar Takes Olive Oil Mobile
Mobstar Media Ltd, the creative mobile content producer, has helped take the UK’s biggest Olive Oil brand mobile!
Filippo Berio has been the UK’s most popular Olive Oil brand for over 20 years and is the largest independent Italian food company operating in the UK. It is also a leading brand in the US, Europe and Japan.
In the first instance, Filippo Berio is making the music from its current major TV advertising campaign available as a mobile ring tone.
The move follows a deluge of requests received via the Filippo Berio website and by phone for the tune – a reworking for the famous Figaro Aria from Rossini’s Opera, “The Barber of Seville.”
Diana Anderson, Filippo Berio’s Marketing Manager, explained:
“We’re always looking into new opportunities to engage our customers. So, with the amazing popularity of the music to our current ad, this seemed like a good and fun opportunity to use mobile to give our audience what they want!”
Jamie Goldblatt, MD of Mobstar, said:
“Using a ringtone was obviously a simple way to deliver a popular music track to Filippo Berio’s customers. At Mobstar we’re now talking to many leading brands about many different creative mobile and cross platform concepts. In many cases, introducing a brand to mobile though something simple like a ringtone is a good way to help them understand the technology and the possibilities.”
To receive the Filippo Berio Ringtone text BERIO to 60066.
This is NOT a premium rate service – network standard rates apply.
More About Filippo Berio
Filippo Berio is by far the most popular Olive Oil brand in the UK. A family run business and steadfastly independent company, Filippo Berio has been creating the world’s finest olive oils since 1867.
www.filippoberio.co.uk
ABOUT MOBSTAR MEDIA
Mobstar Media produces innovative entertainment, marketing and personalized content for mobile, the web and TV.
Mobstar’s success lies in approaching mobile from a fresh, enthusiastic perspective with quality, imagination and creativity at the forefront of the experience.
From the company’s specialty mobi-sodes and webi-sodes, to world beating mobile wallpapers, screen savers and ringtones, Mobstar approaches every project with the same creative zeal. (Last year, Mobstar was the first company to produce a series mobi-sodes to accompany a major Hollywood film release – Universal’s Miami Vice).
Via worldwide distribution channels Mobstar’s network now reaches over one billon end users. And, working with partners in the marketing and advertising industries, Mobstar is now creating new opportunities for brand based entertainment, personalization and character (IP) development.
Based in Brighton, UK, Mobstar produces cutting edge content for many of the world's top mobile aggregators and networks including 3, O2, Vodafone and Orange as well as for publishers, TV and film producers and broadcasters including Universal, Shine, Endemol and EMAP.
Headed up by award winning film producer, Jamie Goldblatt, Mobstar Media employs the talents of twenty award winning animators, writers, filmmakers, musicians and designers to create compelling content that fuses creativity, imagination, originality and comedy to work across all formats and devices.
Through its Marketing Services division Mobstar is reaching out to agencies and brands that want both the creative input and delivery platforms to run mobile marketing campaigns
www.mobstarmedia.com
|
|
|
