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WirelessDevNet.com Press Release
Handango Appoints Consumer Marketing Veteran as Vice President of Marketing
HURST, TX - August 22, 2007 - HandangoTM, the world's leading provider of smartphone content, today announced that Melanie Angermann has joined the team as vice president of marketing. Angermann brings more than 20 years of consumer marketing experience with companies such as Match.com, JCPenney, and Ogilvy & Mather. Most recently she was a managing partner at DDB, a global advertising and marketing communications agency.
"Smartphones continue to generate more widespread consumer appeal, and Handango is aggressively targeting these new users who want to access the best mobile content," said Randy Eisenman, chief executive officer of Handango. "Melanie's unique combination of consumer marketing, retail, and e-commerce expertise make her the ideal fit to help us capitalize on this rapidly-growing market."
As vice president of marketing, Angermann will oversee all aspects of marketing including customer acquisition and retention, merchandising across all Handango distribution channels, partner support, branding and public relations strategy.
"I was drawn to Handango's leadership position in the smartphone market and am thrilled to be part of this team," said Angermann. "I look forward to taking the company's efforts to the next level by reaching the new consumers we see entering the market. The timing is right to leverage the momentum in the smartphone industry and I'm excited to help take Handango to even greater heights with consumers and partners."
About Handango
HandangoTM is the leading provider of smartphone content globally. Leveraging its network of more than 16,000 content partners and its vast distribution network, Handango seamlessly delivers the smartphone marketplace to millions of consumers on the Web and from the device. Handango's market-leading content delivery platform, Handango AMPP, is the platform of choice for numerous mobile industry leaders including Microsoft, Nokia, Samsung, RIM, HP, Verizon Wireless, T-Mobile, AT&T and AOL. By delivering intuitive and compelling consumer experiences, Handango has become the trusted source for millions of smartphone users around the world. For more information, visit http://corp.handango.com.
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