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WirelessDevNet.com Press Release
Mobstar in Danger
Mobstar Media Ltd, the creative mobile content producer, has announced a deal that sees the Brighton based company deliver bespoke mobile themes to US software and services innovator, Danger, Inc.
In the United States, Europe and Australia, Danger is revolutionizing the experience of the mobile Internet, bringing voice and messaging communications, open Web browsing, and personalized services to a growing number of users.
The Mobstar deal focuses on Danger powered devices, which have achieved iconic status in the United States as popular consumer smart phones.
The landscape oriented devices include a full range of integrated features – Web browser, messaging, media player etc – and, with the benefit of Danger’s award winning software, downloading applications, games and content is made easy.
In order to enhance the personalization experience, Danger approached Mobstar to create a series of bespoke screen themes that can be previewed and downloaded directly from the device catalog. The premium themes, exclusive to Danger, feature a range of looks inspired by some of Mobstar’s most popular character and graphical content. These themes will initially be available to subscribers in the United States.
Jamie Rosenberg, Vice President Premium Services, Danger, Inc., said:
“With the introduction of premium themes, the Danger platform is further evolving its capability to allow users more tools for personalization and self-expression. Danger looks forward to working with Mobstar on this and other advanced personalization initiatives in the future.”
Jamie Goldblatt, MD of Mobstar Media said:
“Mobstar has proven that creativity and quality, rather than quantity are the keys to content success. Mobstar content is what consumers want. Gone are the days when substandard content is acceptable.
“On operator and aggregator decks throughout the world Mobstar’s content is a top seller. We’re delighted to be working with Danger, with a worldwide choice of producers; it’s a testament to the creativity of our team that they chose Mobstar.”
ABOUT MOBSTAR MEDIA
Mobstar Media produces innovative entertainment, marketing and personalized content for mobile, the web and TV.
Mobstar’s success lies in approaching mobile from a fresh, enthusiastic perspective with quality, imagination and creativity at the forefront of the experience.
From the company’s specialty mobi-sodes and webi-sodes, to world beating mobile wallpapers, screen savers and ringtones, Mobstar approaches every project with the same creative zeal. (Last year, Mobstar was the first company to produce a series mobi-sodes to accompany a major Hollywood film release – Universal’s Miami Vice).
Via worldwide distribution channels Mobstar’s network now reaches over one billon end users. And, working with partners in the marketing and advertising industries, Mobstar is now creating new opportunities for brand based entertainment, personalization and character (IP) development.
Based in Brighton, UK, Mobstar produces cutting edge content for many of the world's top mobile aggregators and networks including 3, O2, Vodafone and Orange as well as for publishers, TV and film producers and broadcasters including Universal, Shine, Endemol and EMAP.
Headed up by award winning film producer, Jamie Goldblatt, Mobstar Media employs the talents of twenty award winning animators, writers, filmmakers, musicians and designers to create compelling content that fuses creativity, imagination, originality and comedy to work across all formats and devices.
Through its Marketing Services division Mobstar is reaching out to agencies and brands that want both the creative input and delivery platforms to run mobile marketing campaigns
About Danger, Inc.
Danger is a software-as-a-service company that enables wireless operators to offer a differentiated service offering to the consumer market. The Danger® mobile Internet platform is a Java-compatible, client/server software infrastructure and application suite that delivers an easy-to-use, personalized experience. As a result, every month consumers who use devices connected to Danger’s platform send and receive 3,000 instant messages and over 200 e-mails. Founded in January 2000, Danger is a privately held company backed by leading venture capital firms and corporate investors. Danger is based in Palo Alto, California. Additional information about the company is available at www.danger.com .
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