|
Newsletters
|
|
|
|
|
|
WirelessDevNet.com Press Release
Sony Ericsson Adds Two New Phones to its Music Phone Line-up
London, UK - Sony Ericsson today announces two new
WalkmanŽ phones; the W880/W888 and W610 build on the success of hit-
models such as the W810 and to broaden the appeal of the WalkmanŽ
phone. 20 million WalkmanŽ phones have been sold to date. Sony
Ericsson also announces a suite of music accessories designed to
enhance the WalkmanŽ phone listening experience.
At just 9.4mm thin, the W880/W888 is the slimmest Sony Ericsson phone
yet and combines the full WalkmanŽ phone experience with a device that
fits easily into your pocket. The 1GB Memory Stick Micro(TM) (M2(TM))
provided in-box gives you room to store up to 900 full length tracks*,
whilst the host of innovative music applications (such as WalkmanŽ
Player 2.0 & Disc2Phone) make it easy to get music onto your phone in
the first place & search through play lists once its there. All of
this, plus a 2.0 megapixel camera, is packed into a UMTS phone that's
as slim as a standard CD case.
The W610 WalkmanŽ phone is all about the detail, whether this is
detail in design that builds on the look of earlier WalkmanŽ phones or
the detailed combination of mobile music with a credible digital
camera. The W610 stores up to 470 full-length music tracks* on the
512MB Memory Stick Micro(TM) (M2) provided, and offers the inventive
TrackID(TM) music recognition application; a feature that lets the
user record a clip of an unknown music track onto their phone and
immediately receive a notification of the track name, artist and
album. Add to this a 2.0 megapixel camera with auto focus and the
W610 is a credible fusion of phone, music player & digital camera.
"Our Walkman phones have proven to be phenomenally attractive to our
consumers - we have sold 20 million WalkmanŽ phones since launch - and
we are continuously developing the portfolio to extend their appeal,"
says Steve Walker, Head of Product Marketing at Sony Ericsson. "The
W880/W888 and W610 prove how the WalkmanŽ phone can appeal to
different lifestyles - the W880/W888 is a hi-specification device that
looks every bit as good as it sounds. And the W610 WalkmanŽ phone
combines the best in both music player & digital camera, whilst first
& foremost remaining a phone that's intuitive and pleasurable to use."
The W880/W888 represents a milestone in the WalkmanŽ phone portfolio.
Although without doubt one of the slimmest music phones available with
a 1GB capacity, the true beauty of its design is seen in the brushed
stainless steel finish and the stand-out colour variants; either
Steel Silver or Flame Black.
Of course, the W880/W888 is about more than just good looks. The
Disc2Phone music management software allows the user to transfer their
tracks easily and with no fuss from PC straight onto the phone. With
Bluetooth Audio Streaming, all of that music can be enjoyed wirelessly
on a Stereo Bluetooth Headset such as the HBH-DS970, or by streaming
music directly to a home or car stereo (via the new Music
Bluetooth(TM) Receiver MBR-100). Importantly for a music phone, all
of this functionality has been introduced without having to compromise
on battery life. The W880/W888 delivers up to 18 hours music listening
time & features a Flight Mode which allows the phone to be switched-
off in mobile-prohibited environments.
The W880 WalkmanŽ phone is a UMTS 2100 GPRS 900/1800/1900 music phone
and will be available in selected markets from Q1 2007. The W888
WalkmanŽ phone is a GSM variant, minus the video telephony
functionality, intended specifically for China where 3G services
are not established.
The W610 WalkmanŽ phone is a fully specified music phone that does not
compromise on its digital camera offering. As well as the 2.0
megapixel camera with auto focus, video recording and playback, the
W610 provides a horizontal camera menu - so that the user holds it as
they would a regular camera when taking a picture - and a Picture
blogging facility for uploading photo's direct to a user's online blog
site. Switching back to the music credentials, the W610 includes an
RDS FM Radio to brighten up the daily commute or trip to the gym. In
fact, the only compromise with the W610 WalkmanŽ phone is choosing
between the two colour options; will it be Plush Orange or Satin
Black?
The W610 WalkmanŽ phone is an EDGE 850/900/1800/1900 music camera
phone and will be available in selected markets from Q2 2007.
The Perfect Musical Accompaniments
Sony Ericsson also announces 2 new music accessories that make your
WalkmanŽ phone a complete music listening centre. Users can listen to
the music on their phone in hi-fi sound quality with the Bluetooth(TM)
Music Receiver MBR-100. This discreet accessory streams music via
Bluetooth(TM) from the user's phone straight to a home or car stereo,
using the phone as a remote control to alter the volume or skip
through tracks. The 3.5mm input or RCA cable provided fits most home
or car hi-fi systems. The MBR-100 was announced in January 2007 and
will be available from Q1 2007.
Of course, if a user wishes to share their tunes, no matter where they
are, they can do this with the Portable Speakers MPS-70. Light on
power as well as weight, these compact speakers plug into the phone,
contain an FM antenna for improved radio reception and will also run
off the phone's battery. Tuned for Sony Ericsson phones, the MPS-70
delivers great sound and, with a design that's a true match for
WalkmanŽ phones, no one will want to leave home without them.
Available from Q2 2007.
W880/W888 and W610 at a glance:
www.sonyericsson.com/spg.jsp?cc=global&lc=en&ver=4001&template=pc3_1_1&zone=pc&lm=pc3_1&prid=7121
Sony Ericsson Mobile Communications serves the global communications
market with innovative and feature-rich mobile phones, accessories and
PC-cards. Established as a joint venture by Sony and Ericsson in 2001,
with global corporate functions located in London, the company employs
over 7,500 people worldwide, including R&D sites in Europe, Japan,
China and America. Sony Ericsson celebrated the 5th anniversary of the
start of the joint venture on 1st October, 2006.
Sony Ericsson is the global title sponsor of the Women's Tennis
Association, and works with the Association to promote the Sony
Ericsson WTA Tour in over 80 cities during the year.
For more information on Sony Ericsson, please visit
www.sonyericsson.com
The marble logo, TrackID, MusicDJ, VideoDJ, PhotoDJ and PlayNow are
trademarks or registered trademarks of Sony Ericsson Mobile
Communications AB.
Sony, Cyber-shot, Memory Stick Micro, M2 and Walkman are trademarks or
registered trademarks of Sony Corporation.
TrackID(TM) is powered by Gracenote Mobile MusicID(TM). Gracenote and
Gracenote Mobile MusicID are trademarks of Gracenote, Inc.
Ericsson is a trademark or registered trademark of Telfonaktiebolaget
LM Ericsson.
Bluetooth is a trademark or registered trademark of Bluetooth SIG
and is used under license.
Java and all Java-based trademarks and logos are trademarks or
registered trademarks of Sun Microsystems, Inc.
|
|
|
