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WirelessDevNet.com Press Release
Greystripe Launches First Self-Service Mobile In-Game Advertising Portal
(BARCELONA, SPAIN/SAN FRANCISCO, CA) – Live from the 3GSM Congress Tradeshow in Barcelona, Spain, Greystripe, the leading mobile in-game advertising network and creator of GameJump.com - the world's largest free, ad-supported mobile game portal - announces an entirely new opportunity for advertisers to place full screen ads into mobile games with the AdWRAP Marketplace portal. AdWRAP Marketplace is a bid-based, self-service ad purchasing tool available worldwide.
The new AdWRAP Marketplace provides worldwide targeting, real-time reporting, and streamlined ad creation. Advertisers can now instantly create and manage their own campaigns with easy-to-use wizards that support multiple ad formats with innovative click features and geographic targeting. A first for the mobile industry, it is a quick and easy way to launch mobile in-game ad campaigns. Now advertisers of any size have equal opportunity to reach mobile game players around the globe with engaging full-screen ads in mobile games and applications.
The AdWRAP Marketplace interface provides a simple step-by-step process that enables advertisers to launch mobile in-game ad campaigns within minutes.
“We have created an easy-to-use interface for advertisers to purchase ads and reach Greystripe’s worldwide mobile audience of gamers,” said Jim Durrell, Greystripe’s Director of Product Management. “The AdWRAP Marketplace’s full screen ad format is compelling because it delivers a high impact brand message to the mobile consumer. It’s like having a huge billboard in front of gamers delivered through a media channel that is inherently opt-in because gamers are getting the games for free. Advertisers have been quick to recognize the targeted and highly viral nature of this medium.”
Advertisers can sign up at http://www.greystripe.com to get started with AdWRAP Marketplace and reach out to Greystripe’s fast-growing worldwide mobile gaming audience.
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