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WirelessDevNet.com Press Release
NewBay Selected to Provide O2 UK’s New ‘My bluebook’ service
3GSM World Congress 2007 – Barcelona, Spain – NewBay Software, the leading provider of mobile multimedia and social networking products and services, today announced that O2 UK has chosen its LifeCache solution for its new user generated content service. The innovative ‘My bluebook’ service will enable O2 UK customers to store, share, create, manage and print all their mobile content. ‘My bluebook’ is based on the concept of life caching where users can safely store personal messages, photos and videos and share experiences of their lives with friends and family. The service is available at o2.co.uk/mybluebook.
“O2 required an innovative solution for our customers that they would find easy to use and fun. NewBay’s extensive expertise in mobile blogging and proven experience in deploying carrier grade, scalable mobile data back-up and storage solutions made them the perfect partner for this strategic project. We look forward to working with NewBay to introduce new, exciting features to My bluebook,” said Russ Shaw, Director for Innovation at O2 UK.
At ‘My bluebook’, O2 users can instantly store all their mobile content such as photos, videos, and messages in a secure online personal space and album by simply sending a message to short code 40202. Users can then invite as many guests as they want to view all or part of their personal site. The service is free for all O2 UK users and all posts to 40202 are also free of charge.
“I’m sure we’ve all experienced the frustration of having to delete messages or photos to free up space on our mobile. Now with O2’s ‘My bluebook’ service you no longer have to delete to make space, you can simply back them up and keep them safe forever. What’s more, through built-in integration with the O2 Back-up address book service, users can access the contact details on their phone when inviting people to view and share their personal content,” commented Paddy Holahan, CEO of NewBay Software. “This practical yet fun service provides a very compelling reason for subscribers to stay with O2 UK.”
NewBay will be demonstrating its complete range of mobile multimedia and social networking solutions at 3GSM World Congress 2007, Hall 1, Stand 1F17.
About NewBay Software
NewBay Software develops mobile multimedia products and services to deliver Mobile 2.0. Solutions include FoneBlog, mobile blogging and multimedia album solution; PIXOTA, mobile imaging handset client; UStarTV, to monetize user generated mobile videos; and FonePIM, carrier grade mobile synchronization.
NewBay sells to mobile operators worldwide enabling them to increase messaging, data and content revenue, strengthen customer loyalty and build mobile communities and social networks based on user generated content. Customers include T-Mobile USA, O2, Alltel Wireless, Orange, Vodafone, Swisscom, Bell Mobility, Maxis and SETAR NV. NewBay Software is based in Dublin, Ireland, London, UK and Bellevue, USA. NewBay was founded in 2002 and is privately held. Investors include Benchmark Capital.
For more information visit www.newbay.com.
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