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WirelessDevNet.com Press Release
SanDisk and NEC Electronics Let Mobile Handset Users Store and Listen to More Music
BARCELONA, SPAIN, - SanDisk(R) Corporation
(NASDAQ:SNDK) today announced that NEC Electronics Corporation has selected
the SanDisk iNAND embedded flash drive (EFD) as the solid-state mobile storage
solution for a new music phone platform that is based on its latest music
playback chip, the AP131 audio processor. This marriage of advanced
technologies, said the two companies, could give music lovers greatly
increased playback times by lowering power consumption up to 85 percent.
The AP131-based music phone platform running off the SanDisk iNAND
embedded flash drive will be demonstrated at 3GSM World Congress in Hall 7,
Booth 7C62 at Spain's Fira de Barcelona exhibition grounds. SanDisk also is
showing its innovative storage technologies and solutions for the mobile world
in Hall 8, Booth 8C74.
"Combining NEC Electronics' AP131 with SanDisk's high-capacity iNAND
allows users to store and listen to more music on their handsets due to the
higher capacity iNAND and the extended battery life of the chipset," said
Masakazu Yamashina, general manager of the Mobile Systems Division at NEC
Electronics. "SanDisk iNAND, with its high-capacity, industry-standard SD
interface and ease of integration, aided us in the design of our AP131-based
platform."
The AP131 audio processor is a very small (6mm x 6mm) music playback chip
that allows mobile phones to play and share multiple formats of music files,
including SD audio. Compared to conventional mobile phones relying on the host
CPU for music playback, the AP131 chip from NEC lowers power consumption
during music playback by as much as 85 percent, delivering up to 60 hours of
continuous use from a standard 750mAh mobile battery(a). The AP131 chip with
SanDisk iNAND embedded flash drive (EFD) will be offered to handset
manufacturers for inclusion in future mobile phones.
"Allowing mobile phone users to enjoy music on their phones without
running down the battery is an impressive feat for this little chip from NEC
Electronics," said David Tolub, vice president and co-manager of SanDisk's
Mobile Handset Vendor division. "By enabling users to enjoy up to 60 hours of
music on a single battery charge, owners of AP131-based music phones are sure
to benefit from the abundant capacity offered by our iNAND EFD."
Based on the leading industry-standard SD interface, iNAND is a reliable,
high-capacity, high-performance NAND flash storage device. iNAND facilitates
lower integration efforts and seamless access to the most cost-effective
high-capacity multi-level cell (MLC) NAND flash technology available. EE Times
recently named the iNAND EFD as an "Ultimate Product of the Year" finalist for
its third Annual Creativity in Electronics (ACE) Award.
SanDisk iNAND is designed to support mobile TV, multimedia downloading
and other storage-hungry applications on portable systems such as mobile
handsets, digital audio/MP3 players, gaming applications, personal media
players, PDAs and music phones.
According to analyst firm iSuppli, music-player enabled mobile phones now
are driving competitive positioning in the wireless handset market. Music
phone shipments are estimated to exceed 300 million units in 2006. Full track
music delivered to these handsets is expected to drive the mobile music market
across all categories to more than $15 billion by 2010.
SanDisk is the original inventor of flash storage cards and is the
world's largest supplier of flash data storage card products using its
patented, high-density flash memory and controller technology. SanDisk is
headquartered in Milpitas, California, and has operations worldwide, with more
than half its sales outside the U.S.
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