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WirelessDevNet.com Press Release
Yahoo! Ushers in New Era in Mobile Internet Services With Yahoo! Go for Mobile 2.0
Las Vegas – Yahoo! Inc. (NASDAQ: YHOO) today launched a
beta version of Yahoo! Go for Mobile 2.0 at the Consumer Electronics
Show (CES) 2007 in Las Vegas. Yahoo! Go 2.0 is an innovative new
application that redefines the mobile Internet experience for
consumers through a unique product design, ability to personalize with
content from the entire Internet and a reinvention of mobile search.
With this launch Yahoo! expands its mobile Internet leadership.
The Yahoo! Go 2.0 beta (http://go.yahoo.com) is available for
consumers to download today on Motorola’s new MOTORAZR maxx V6 and
MOTORAZR V3xx devices as part of the two companies’ ongoing alliance
to deliver an optimized Yahoo! experience on the world’s coolest
devices. Beginning in the first half of 2007, Yahoo! Go 2.0 will be
pre-loaded on select new mobile devices from Motorola. Consumers can
also download Yahoo! Go 2.0 on more than 70 other mobile devices from
major manufacturers worldwide and use it on most wireless networks.
Additionally, Yahoo! expects to distribute Yahoo! Go 2.0 through
mobile operators worldwide including Bharti Airtel, DiGi
Telecommunications (Malaysia), Globe Telecom, Hutchison India, Idea
Cellular, Rogers Wireless, Smart Communications, Taiwan Mobile and 3
Group in the United Kingdom, Denmark, Ireland and Sweden.
“Yahoo! intends to be the number one mobile Internet player globally,”
said Marco Boerries, senior vice president of Connected Life, Yahoo!.
“Today we are changing the game by putting the full power of the open
Internet into consumers’ pockets. Yahoo! Go 2.0 creates an entirely
new and beautiful experience that fits great phones, like the new
MOTORAZR maxx V6 or V3xx devices.”
“Consumers crave cool experiences on the coolest devices and the
desire for seamless connectivity has never been stronger,” said
Scott Durchslag, corporate vice-president of Product and Xperience
Invention, Motorola Mobile Devices. “Integrating services like Yahoo!
Go 2.0 with Motorola devices enables consumers to stay connected with
the people, places and information they want, whenever they want it.”
Yahoo! has created this new version of Yahoo! Go from the ground up to
bring the Internet to the mobile phone with a suite of services that
are fast, easy to use and highly personalizable. The unique carousel
design of Yahoo! Go 2.0 makes it simple for consumers to navigate the
selection of Yahoo! Go widgets for e-mail, local information and maps,
news, sports, finance, entertainment, weather, photo sharing and
search. The new service also includes Yahoo! oneSearch™ a completely
new mobile search service designed to give consumers what they want on
their mobile phone – instant answers. Yahoo! Go 2.0 is the next
generation of the service that launched for Symbian and Windows Mobile
phones in 2006.
Key features of the service include:
Search reinvented for mobile consumers – oneSearch recognizes the
intent of a search term and presents relevant content – not just a
list of Web links to PC sites – on the results page. Results are
grouped by subject making it easy to read through and drill down to
get more details. (See press release titled “Yahoo! Reinvents
Internet Search for the Mobile Phone”)
Be local, no matter where you are – The Local & Maps widget gives
consumers quick access to comprehensive local directory information
for businesses across the U.S., enhanced with ratings and reviews from
the millions-strong Yahoo! community. Interactive maps, driving
directions and real time traffic updates help consumers find their
way. Local guides provide at-a-glance detail on what’s happening in a
specific city that day as well as the most popular places to eat, shop
and visit. Consumers can set their location and the experience will be
tailored appropriately.
Rich, highly personalizable content from millions of sources to keep
consumers connected – Current headlines and a breaking news ticker in
the News, Sports, Entertainment, Weather and Finance widgets keep
consumers connected to the information that matters to them. Each
widget also includes a “command center” where consumers can access
more articles, use watchlists to track topics of interest – from
sports teams to stocks to celebrities – or add new content from the
millions of sources on the Web that publish in RSS.
Photo sharing keeps consumers connected to their community – The
Flickr widget integrates the Web’s most innovative and prolific photo-
sharing community, making it easy for consumers to upload* and manage
images from their camera phone. Consumers can also easily share
photos, view their friends’ pictures and browse or search the millions
of images posted by the Flickr community.
Streamlined e-mail keeps consumers in sync – The E-mail widget
allows consumers to quickly respond to, delete or compose new messages
or view attachments with a single click. Advanced search capabilities
allow consumers to locate important e-mail easily by searching in the
subject line, the message body or an attachment. Automatic
synchronization allows consumers to access messages and contacts in
their Yahoo! Mail account in real time. Any changes made on the
phone are instantly reflected on the PC and vice versa.
About Yahoo!
Yahoo! Inc. is a leading global Internet brand and one of the most
trafficked Internet destinations worldwide. Yahoo!’s mission is to
connect people to their passions, their communities, and the world’s
knowledge. Yahoo! is headquartered in Sunnyvale, California.
About Motorola
Motorola is known around the world for innovation and leadership in
wireless and broadband communications. Inspired by our vision of
Seamless Mobility, the people of Motorola are committed to helping you
get and stay connected simply and seamlessly to the people,
information, and entertainment that you want and need. We do this by
designing and delivering "must have" products, "must do" experiences
and powerful networks -- along with a full complement of support
services. A Fortune 100 company with global presence and impact,
Motorola had sales of US $35.3 billion in 2005. For more information
about our company, our people and our innovations, please visit
www.motorola.com.
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