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WirelessDevNet.com Press Release
Guinness World Records(TM) Selects AskMeNow to Provide Mobile Access
IRVINE, CA and NEW YORK, NY -- January 09, 2007 -- AskMeNow (OTCBB: AKMN), a leader in intelligent mobile search, and Guinness World Records, the universally recognized authority on record-breaking achievement, today announced their partnership to give U.S. and Canadian customers access to the vast Guinness World Records' database via their mobile phone.
AskMeNow and Guinness World Records customers can now text their queries about the more than forty thousand records Guinness World Records has on file, and receive the answer back within moments. In addition, customers will be able to sign up to automatically receive a Daily Guinness World Record pushed via SMS to their cell phone every weekday for a small monthly fee of $2.99.
"A significant portion of AskMeNow's popularity stems from its ability to settle disagreements and resolve bets between friends and colleagues regarding trivia, sports and fun facts, and Guinness World Records is one of the elite content sources for settling them," said Darryl Cohen, AskMeNow CEO. "The AskMeNow service continues to offer natural search into compelling, unique content to engage customers daily and distinguish ourselves from the competition."
Guinness World Records will promote the service on its home page, which receives more than half-a-million unique visitors each month. Visitors to the site will encounter a banner ad promoting both the mobile Daily Guinness World Record and AskMeNow SMS product. Additionally, AskMeNow and the Daily Guinness Word Record will be featured in the next edition of the popular Guinness World Record Book. AskMeNow will also promote the service on its home page.
"We are pleased to be able to provide our popular and comprehensive content via a new media platform and AskMeNow is the perfect partner to make this a reality," said Stuart Claxton, US Business Development Manager, Guinness World Records. "Our database is continually being updated and we think this is a great way to provide real time content that complements our annual bestselling book."
The Daily Guinness World Record will be integrated into the full suite of AskMeNow services including its unique AskMeAnything feature, which provides direct answers to virtually any question, as well as 411, Weather, Directions, Sports Scores, Flights & Hotels, Horoscopes, Stock Quotes, Movie Times & Theatres and News.
Guinness World Records™ is the global leader in world records and collects, confirms, accredits and presents world record data with the utmost care in comprehensiveness and authenticity. The Guinness World Records book is published in more than 100 countries and 37 languages.
Customers may register at www.GuinnessWorldRecords.com, www.AskMeNow.com or by texting a promotion code to ASKME (27563). The Daily Guinness World Record will be available by the end of Q1 2007.
About Guinness World Records
Guinness World Records is the universally recognized authority on record-breaking achievement. First published in 1955, the annual Guinness World Records book is published in more than 100 countries and 20 languages and is one of the highest-selling books under copyright of all time with more than 3 million copies sold annually across the globe. Guinness World Records celebrated its 50th anniversary edition in 2004, a year after the sale of its 100 millionth copy. The Guinness World Records website (www.guinnessworldrecords.com) receives more than 6 million visitors a year. Guinness World Records is published by HIT Entertainment Limited, a fully integrated global studio with divisions in the U.K., U.S., Canada and Japan, including broadcast production and distribution, video and audio sales, consumer products licensing and marketing.
About AskMeNow
AskMeNow is the easiest, most convenient way to access information on the Internet or from local content from your cell phone or mobile PDA device. The first mobile lifestyle network, AskMeNow utilizes its proprietary technology to offer a natural language-based interaction and dynamic content provision platform designed for simple and quick information retrieval. The Company generates revenues through per usage fees and one-to-one contextual mobile advertising sponsorships. AskMeNow launched officially in November 2005. The Company is based in Irvine, California. Please visit www.askmenow.com for more information.
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