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WirelessDevNet.com Press Release
AdMob Lures Yahoo’s Mobile ‘Hiro’
SAN MATEO – (January 23rd, 2007) – AdMob, the world’s largest mobile advertising marketplace, announced this week that Niren Hiro has come aboard as Vice President of Business Development, rounding out an impressive recruiting spree that drew executives from YouTube, SONY, ABC, Vodafone, Diageo and Coca-Cola.
"AdMob is the first global mobile advertising marketplace that matches millions of mobile Internet users from across 150 countries with relevant advertising," said Hiro, "so everybody wins... publishers, advertisers, and consumers. I had to be a part of this pioneering effort, and am thrilled to join this winning, ambitious team."
As Vice President of Business Development, Hiro will take responsibility for positioning AdMob with global carriers and forging media partnerships across American, European, and Asian markets. Prior to AdMob, Hiro worked internationally with top Internet, mobile and media companies, leading the investment and operating strategy for Yahoo Mobile Asia's business unit as well as overseeing the integration of Yahoo Japan and Vodafone KK (Softbank Mobile). With over seventeen years of experience, he also enjoyed profitable stints with CBS Sportsline, MTV Networks, Plus Channel, and BPL Mobile (a France Telecom JV). Hiro launched his first company, a successful processed foods venture, in his native Japan at the age of 21.
Omar Hamoui, AdMob founder and CEO, stated, “We view Niren as a critical element to our growth strategies in mobile advertising. His proven track record and seventeen years of earned relationships with carriers, brands, media companies allow AdMob to broaden its scope and scale.”
Hiro joins AdMob not long after former YouTube Vice President of Sales Tony Nethercutt hired on in December 2006. In a recent interview Nethercutt described AdMob as “the next wave of advertising.”
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