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WirelessDevNet.com Press Release
3jam Gains Distribution for its Reply-All Text Messaging Service on Major Carriers Through a Channel
MENLO PARK, January 29, 2007 – 3jam Inc., a company focused on new and better ways to keep people in touch with their friends, today announced that 3jam is significantly expanding distribution of its reply-all text messaging service. Through a channel partnership with Cellmania, 3jam is broadening its reach both as a viral, word-of-mouth advertising platform and as a way for consumers to stay in the loop with their friends.
3jam enables users to send a text message to any number of friends at once, have everyone know who got the message, and have the replies go to everyone. Through 3jam’s partnership with Cellmania, a full end-to-end mobile delivery and ecosystem solution driving many of the world’s operator systems, Cellmania will offer its distribution channels 3jam’s reply-all text messaging service.
“3jam makes it fun and easy to coordinate and connect with people from any mobile phone using any carrier, so it’s a natural fit with the Cellmania mFinder™ ecosystem,” said Ronjon Nag, CEO of Cellmania.
“Today younger consumers are more influenced by what their friends think than by anything else, and text messaging is one of the primary ways they communicate,” said Andy Jagoe, CEO and co-founder of 3jam, Inc. “We’ve seen a tremendous amount of interest in 3jam from marketers as a viral distribution mechanism for word-of-mouth marketing. In our research, 70 percent of 3jam users surveyed said they’d be very upset if they no longer had access to 3jam and 100 percent could name no alternative to 3jam.”
With 3jam users in more than 90 countries and messaging volume doubling every two months, 3jam has grown significantly since the company launched the service in September 2006. The primary source for new user acquisition is recommendations from friends since 3jam text messages can be sent to any mobile phone without requiring prior signup. In fact, 3jam has already observed users spreading 3jam virally to friends up to seven degrees away.
“Christmas day and New Year’s eve were the heaviest days of usage so far for 3jam as people used the service to connect with friends and family around the world,” said Jagoe. “Users also tell us they rely heavily on 3jam to help them stay in the loop with friends in loud, crowded places like sporting events and night clubs, and in quiet places like classrooms, meetings and church. Whenever it’s hard to make or receive a phone call, and whenever you want to connect with more than one person at once, it’s a great time to use 3jam.”
Using SMS, 3jam enables users to start a text conversation instantly with any number of friends they choose, all at once, without requiring the recipients to sign up for the service. However, signing up is free, and no subscription is required.
To try 3jam, simply text START to 43526.
About Cellmania, Inc.
Cellmania is a major mobile application delivery ecosystem, powering and providing content to major carriers around the world, including Cingular, SprintNextel, T-Mobile, Telstra, Embarq, SouthernLINC and Virgin Mobile.
About 3jam, Inc.
3jam, Inc. was founded in 2005 to develop new and better ways to keep people in touch with their friends. Available for any mobile phone, the 3jam reply-all text messaging service makes it fun and easy for people to coordinate and connect. 3jam is funded by NEA and has headquarters in Menlo Park, Calif. For more information visit 3jam.com.
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