|
Newsletters
|
|
|
|
|
|
WirelessDevNet.com Press Release
SiRF GPS Adds Location Awareness to Emerging UMPC Platform
SAN JOSE, Calif., Jan. 30 --SiRF Technology
Holdings, Inc. (Nasdaq: SIRF), a leading provider of GPS-enabled silicon
and premium software location platforms, today revealed its award-winning
SiRFstarIII GPS receiver is at the heart of the newly released ASUS R2H
Ultra- Mobile PC, the industry's first ultra-mobile PC with integrated GPS
capabilities. The R2H Ultra-Mobile PC represents the entry for both
companies into this emerging market, where the ultra-high sensitivity
SiRFstarIII GPS receiver is establishing the GPS performance benchmark to
enhance the consumer experience for users of this platform.
The single-chip SiRF GSC3f GPS receiver enables ASUS to incorporate
real- time, high-performance location awareness and robust navigation
capabilities into a feature-rich, ultra-mobile PC, and enables R2H users to
employ a variety of business and personal navigation, travel guide and
other location- enabled applications. In addition to its integrated SiRF
GPS, the ASUS R2H boasts a 7-inch color LCD touch screen with handwritten
input support, biometric fingerprint security protection, a high-resolution
video camera, 40 to 80 gigabyte hard drives, Bluetooth and WiFi wireless
technologies and a Secure Digital (SD) Card reader in a compact package
weighing less than two pounds.
"Anticipating emerging market needs and partnering with market leaders
to add location awareness to new mobile devices is a key part of our
strategy," said Kanwar Chadha, founder and vice president of marketing for
SiRF. "The ASUS R2H sets an important precedent, establishing GPS as a core
functional component for UMPCs, and bringing the benefit of location
awareness to users of this new class of mobile device."
The ASUS R2H is designed to fulfill the increasing need for an
all-in-one mobile device that enables professionals to stay connected and
productive while on the go. The SiRFstarIII architecture's extremely high
sensitivity and robust navigation algorithms enable the ASUS R2H to achieve
best-in-class GPS signal acquisition and processing, making real-time
navigation practical even through the maze of complex urban canyons and
under dense foliage. SiRFstarIII's industry-leading performance comes at a
competitive price point for the high-volume consumer electronics
marketplace, along with SiRF's ability to support the quick time to market
and large manufacturing volume needs of this market.
"As a company that takes pride in its high-quality and innovative
technology, it was natural for us to choose the industry's leading GPS
solution and the one with the greatest consumer recognition for performance
and quality," said David Kao, PM manager of ASUS Notebook Business at
ASUSTek COMPUTER INC. "ASUS has been working closely with SiRF for nearly
two years on a variety of location-enabled products, and we look forward to
the continued success of our relationship."
A winner of PC Magazine's Award for Technical Excellence, the
SiRFstarIII architecture can track more than 20 GPS satellites, employs the
equivalent of more than 200,000 correlators and sophisticated navigation
algorithms, and is able to track signals down to -159 dBm, making real-time
navigation practical in almost any environment. The GCS3f combines a
complete GPS digital baseband processor, RF front end and stacked flash in
a single, compact, 7-mm x 10-mm package to deliver unmatched time to first
fix (TTFF) at the low signal levels.
About ASUSTeK
Ranks in Business Week InfoTech 100 for the 8th straight year, ASUSTeK
Computer Inc. (TSE:2357) is a leading provider of 3C total solutions. Its
product portfolio includes notebooks, motherboards, graphics cards, optical
drives, information appliances, desktop PCs, servers, wireless solutions,
mobile phones and networking devices. With strong engineering capability,
ASUSTeK won 1706 awards in 2005, translating to more than 4 awards per day.
The company is the perennial leader of the motherboard and graphics card
industries and a top 4 maker globally for notebooks.
About SiRF Technology Holdings, Inc.
SiRF Technology Holdings, Inc. develops and markets semiconductor and
software products that are designed to enable location-awareness utilizing
GPS and other location technologies, enhanced by wireless connectivity
capabilities such as Bluetooth, for high-volume mobile consumer devices and
commercial applications. SiRF's technology has been integrated into mobile
consumer devices such as automobile navigation systems, mobile phones,
PDAs, GPS-based peripherals and handheld GPS navigation devices, and into
commercial applications such as location servers, asset tracking devices
and fleet management systems. SiRF markets and sells its products in three
target platforms: wireless handheld devices, such as mobile phones;
automotive electronics systems, including navigation and telematics
systems; and consumer and compute devices, including personal digital
assistants, notebook computers, recreational GPS handhelds, mobile gaming
machines, digital cameras and watches. Founded in 1995, SiRF is
headquartered in San Jose, Calif., and has sales offices, design centers
and research facilities around the world. The company trades on the Nasdaq
Stock Exchange under the symbol SIRF. Additional information about SiRF and
its location technology solutions can be found at http://www.sirf.com.
|
|
|
