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WirelessDevNet.com Press Release
QUALCOMM & NTELOS Plan to Provide Wireless Subscribers with a Web Portal to Deliver Mobile Content
SAN DIEGO, July 2 -- QUALCOMM Incorporated
(Nasdaq: QCOM), a leading developer and innovator of advanced wireless
technologies and mobile data solutions, and NTELOS, (Nasdaq: NTLS), a leading
provider of wireless communications services in Virginia and West Virginia,
today announced plans to launch the first BREW(R) Consumer Portal. The new
portal will complement NTELOS's existing BREW data services and will allow
NTELOS to offer its subscribers the browsing for, and selection of, BREW
applications and services over a Web-based storefront. In addition to
providing a new avenue for subscribers to discover and download BREW
applications, the BREW Consumer Portal provides NTELOS with the means to
better promote content best suited to its subscribers. NTELOS expects to make
this service available to NTELOS subscribers later this year.
The BREW Consumer Portal provides both an Internet shopping portal that
wireless subscribers can use to discover and download mobile content, and an
administrative portal to manage the content that is displayed and available
for download. Once a user selects an application or service, the content is
delivered to the mobile device via the BREW Delivery System. Operators can
also use the back-end administrative portal to manage the shopper portal user
interface, allowing them to configure the site's appearance and the
information made available to end users through shopper portal icons, banners,
graphics information and the overall BREW Consumer Portal main page
presentation. The BREW Consumer Portal supports both pre-pay and post-pay
billing methods for increased content purchasing.
The BREW Consumer Portal was presented on June 21 at the BREW 2007
Conference during NTELOS' speaker session entitled "Web-to-Handset Delivery
with BREW Consumer Portal."
"When NTELOS announced the launch of BREW services in June 2004, it
signified our commitment to offering the very latest in compelling mobile
content to our wireless subscribers," said Carl Rosberg, president of NTELOS.
"NTELOS intends to be the first wireless operator in the world to launch the
BREW Consumer Portal and by doing so expects to raise the standard for what is
possible in improving the user's experience. This effort is another example
of how we provide our customers with the latest in mobile content and the
ability to discover all the exciting wireless data services available today."
"There is a need in the wireless industry to provide end users with
options for discovering exciting and advanced mobile content," said Arvin
Chander, vice president of carrier relations for QUALCOMM Internet Services.
"NTELOS plans to address that need with its launch of a Web-based shopper
portal for BREW applications and services. By providing NTELOS with not only
a Web-based shopping portal, but an administrative function for controlling
information pushed to the Web, the BREW Consumer Portal will help NTELOS drive
the uptake of compelling data services."
BREW solutions change the way people relate to wireless data services. By
enabling the discovery and delivery of high-value content, BREW creates
opportunities for the wireless industry to enhance consumers' mobile data
experience. QUALCOMM's comprehensive and targeted BREW Signature Solutions
offer reduced time to market and lower capital investment for companies
providing mobile products and services. Customers also can benefit from
several modular BREW offerings, including uiOne(TM), deliveryOne(TM) and
QPoint(TM), which provide the foundation for customer-differentiated wireless
data capabilities.
NTELOS is an integrated communications provider headquartered in
Waynesboro, Virginia. NTELOS provides products and services to customers in
Virginia, West Virginia, Kentucky, Tennessee, Ohio and North Carolina,
including wireless phone service, high-speed DSL (high-speed Internet access)
and local and long-distance telephone services. Detailed information about
NTELOS is available at www.ntelos.com
QUALCOMM Incorporated (www.qualcomm.com) is a leader in developing and
delivering innovative digital wireless communications products and services
based on CDMA and other advanced technologies. Headquartered in San Diego,
Calif., QUALCOMM is included in the S&P 500 Index and is a 2007 FORTUNE 500(R)
company traded on The Nasdaq Stock Market(R) under the ticker symbol QCOM.
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