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WirelessDevNet.com Press Release
Live Earth Adds VeriSign as Wireless Messaging Partner
As two billion people gather worldwide on July 7th to witness 24 hours of Live Earth concerts, a global audience will be empowered to "Answer the Call" to help solve the climate crisis. As the wireless messaging platform partner of Live Earth, VeriSign, Inc. (NASDAQ: VRSN) -- the leading provider of digital infrastructure for the networked world -- will enable participants to use their mobile phones and personally show their commitment to making a change for the environment.
Concert goers and home viewers alike will be able to text a key word pertaining to one of six areas of their lives in which they want to make a change (home, job, shop, ride, share, and lead) to 82004. In return they will receive a message back confirming their commitment, and giving them a solution to apply to their daily lives, such as replacing traditional light bulbs with more energy efficient compact fluorescents, or leaving the car at home and biking to work. A second message will invite people to publicly join in the movement by responding with their first name, last initial and city which will then be posted on screens at the various concert venues through a VeriSign-enabled text2screen feature. TV broadcasts and online event streams on MSN.com will also incorporate text pledges, and the names of people who participate will be listed on liveearth.org after the concerts end.
"Live Earth is committed to providing our global audience with ways to 'Answer the Call' and individually make a difference to help solve the climate crisis," said Kevin Wall, founder and producer of Live Earth. "With VeriSign's help, we're able to communicate this message on a mass scale in a way that engages people and inspires them to act."
Live Earth's SMS communications launched last week and will continue long after the event. Participants can sign up for ongoing mobile communications and solutions from Live Earth by sending a keyword (SOS) to the short-code or by entering their mobile information on a Web form.
"VeriSign is proud to bring our expertise and mobile messaging technology to Live Earth's global effort to improve the environment," said Todd Johnson, senior vice president of global marketing, VeriSign. "We provide the digital infrastructure that enables more efficient communication, access to content and sharing of information, making a positive impact on our environment."
The Live Earth SMS campaign is designed to communicate solutions to the climate crisis that people can easily incorporate into their daily lives while giving attendees and viewers around the world a chance to be a part of this historical event.
The Live Earth SMS campaign is running in 4 global markets -- the U.S., UK, Germany and Australia -- and will be incorporated in venue and in broadcast in every market.
About VeriSign
VeriSign, Inc. (NASDAQ: VRSN) operates digital infrastructure services that enable and protect billions of interactions every day across the world's voice and data networks. Additional news and information about the company is available at www.verisign.com.
About Live Earth
Live Earth is a monumental music event that will bring together more than 2 billion people on July 7, 2007 to combat the climate crisis. Live Earth will stage concerts in New York, London, Sydney, Tokyo, Shanghai, Rio de Janeiro, Johannesburg, and Hamburg and will feature a mix of both legendary music acts like The Police, Genesis, Bon Jovi and Madonna with the latest headliners like Kanye West, Kelly Clarkson, Black Eyed Peas and Jack Johnson.
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