|
Newsletters
|
|
|
|
|
|
WirelessDevNet.com Press Release
4th Screen Advertising Launches Gender Based Targeting with Flirtomatic
4th Screen Advertising, the UK leader in mobile advertising, has launched gender targeting with Flirtomatic, the UK based web and mobile flirt and dating service. From today, Flirtomatic customers can receive gender based targeted adverts when they log on to the Flirtomatic WAP portal. This is the first time that a user’s WAP experience has been the subject of gender based targeting and greatly increases the efficiency of the mobile surface as a destination for advertising messages.
The gender based targeting is enabled by 4th Screen Advertising’s flagship ad-serving platform - Mpression™.
The inclusion of gender targeting in combination with existing targeting parameters enabled by the Mpression platform, such as time based, age based, handset based and country based, ensures that mobile advertising campaigns hit a highly segmented audience, delivering extensive cost benefits to brands and advertisers.
Mark Slade, MD, 4th Screen Advertising said: “Gender targeting is a significant piece of the mobile advertising jigsaw and pushes the possibilities of what can be achieved with mobile in to a new, highly targeted, highly personalised experience for WAP users. Over the coming year we will continue to upgrade our ad serving platform Mpression™, adding even deeper segmentation features that exploit the unique targeting potential of mobile advertising. These are extremely exciting times for mobile advertising and it’s fantastic to work with a proactive and innovative partner such as Flirtomatic.”
Gigi Dryer, Commercial Advisor, Flirtomatic commented: “A genuine break-through for the industry, Flirtomatic and 4th Screen Advertising are pleased to be the first to launch gender based targeted advertising.”
“Mobile users have an intimate relationship with their mobile phones and strong feelings about the way advertisers should communicate with them, further impacted by gender. The launch of gender-based targeting responds to this by ensuring that customer targeting is highly specific, providing advertisers with a new and compelling way to reach key audiences.”
About 4th Screen Advertising
4th Screen Advertising launched in February 2006 and is the UK’s leading mobile advertising agency. The company helps mobile operators including Hutchinson 3 and WAP publisher’s including ITV Mobile and Ministry of Sound to monetise traffic to their portals through mobile advertising. 4th Screen Advertising provide a single point of contact for media agencies, and brands, wishing to buy advertising inventory across a range of mobile internet sites. Their in-house creative, technological and dedicated account management teams provide advice and solutions to help publishers and brands optimise opportuniti es in mobile advertising. 4th Screen Advertising is a sister company to Mobile Interactive Group, the UK’s leading multimedia mobile interactive services provider. Mobile Interactive Groups award winning technology, coupled with their creative thinking and mobile expertise support 4th Screen Advertising network of clients such as Probability Group PLC, Canon and Samsung.
|
|
|
