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WirelessDevNet.com Press Release
Mobile Game Audio Gets Boost from Faith West’s New mXMFTool and Royalty Free Sound Effects
(San Francisco) — June 12th 2007 — Mobile content technology developer Faith West, from which leading ringtone services provider Moderati spun-off, is now applying its considerable mobile audio expertise to the game industry.
The company is introducing a remarkable improvement in audio quality with their new product, mXMFTool. This new tool leverages the flexibility of open standards, allowing developers to create robust ringtones, mobile game audio and other applications. Faith West is also bundling a library of 125 royalty-free mobile game audio sound effects with mXMFTool, making it easier than ever for developers to enhance the mobile game experiences for their consumers. These in-house sound files include animal noises, human actions, sports effects, weapons, vehicular noises, and environmental sounds in standard Mobile DLS format. Because the collection’s offerings are license-free, developers can freely add sounds to their applications with or without customization.
"Increasingly, we've found that customers want to include more and more sophisticated audio in their applications," says Haruko Kurata, Director of Faith West, "and mXMFTool allows developers to make highly creative use of their limited resources."
“Right now, Mobile XMF is doing for audio what 3G is doing for data. Sound designers can generate as realistic a level of sound as MP3, while keeping file sizes small and as easy to manipulate as MIDI."
mXMFTool is also optimized for use with the Qualcomm® CMX™ multimedia engine software, which is installed on more than 250 million handsets worldwide. Developers can preview content using the CMX emulator, as well as check compatibility with CMX-based phones. mXMFTool is the only XMF/DLS authoring tool that features CMX emulation.
mXMFTool is one of many new innovations from Faith West, which first launched polyphonic ringtones service under the Modtones™ brand in June 2002 and quickly became an industry leader in mobile content. The company changed its name to Moderati, Inc. in March 2005, while remaining a subsidiary of Faith, Inc. In February 2007, BellRock Media purchased Moderati’s content business.
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