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WirelessDevNet.com Press Release

Wibree-From Unknown Technology to Bluetooth SIG Adoption


Wellingborough, UK (12 June 2007) – In 8 months Wibree has gone from a relatively unknown technology, introduced to the unsuspecting wireless world, to being included under the Bluetooth SIG umbrella. The technology is being hyped as “the missing link between small devices and mobile/devices/personal computers”, so the total available market (TAM) is significant.

Until today, Wibree has mostly been a Nokia solution; however, it has been supported by the likes of Broadcom and CSR for the development of Bluetooth-Wibree dual-mode ICs. Now Wibree will officially become part of the Bluetooth® specification as an ultra low power extension of Bluetooth® technology.

As per a recent report from IMS Research, “ICs with Multiple Wireless Functionality” (May publication), we have been confident that Wibree will be a success; the Bluetooth SIG adoption of the standard has now secured this. This decision a big step for the Bluetooth SIG who’s portfolio, which now includes both high speed and low power Bluetooth®, is diversifying across the wireless landscape as part of their umbrella initiative.

A lot of work has gone into rewriting the Wibree specification; the Bluetooth SIG and Nokia anticipate the first version of the specification during the first half of 2008. According to Fiona Thomson, Senior Market Research Analyst with IMS Research, ”Before now it has been almost impossible to forecast Wibree; however, IMS is confident that shipments of Wibree ICs will go from zero to tens of millions very quickly.” She added, “We expect to see shipments of Bluetooth-Wibree dual-mode ICs exceed 120MU in 2011”.

About IMS Research
IMS Research is a supplier of market research and consultancy services on a wide range of global electronics markets. The company is supported by headquarters in Wellingborough, UK and offices in Austin, Texas and Shanghai, China. IMS Research’s Short Range Wireless Group focuses on market information on a number of short range wireless technologies used to connect Local and Personal Area Networks. These technologies include Bluetooth, UWB, Wireless LAN, Wibree and NFC. For more information, please visit our website: www.imsresearch.com.



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