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WirelessDevNet.com Press Release
Sonus Networks Showcases End User Voice Services for Residential and Enterprise Networks
WESTFORD, Mass., June 12 -- Sonus Networks , a leading supplier of service provider Voice over IP (VoIP) infrastructure solutions, announced that at NXTcomm 2007 (Booth #4215), the company will showcase its award-winning suite of next generation IP-based solutions, including communications applications supported by Sonus' industry leading IP Multimedia Subsystem (IMS)-based architecture and designed to meet the rigorous demands for future residential and enterprise voice networks. Sonus applications are designed to showcase the potential of IP-enabled voice and multimedia services to transform the communications experience. Demonstrations include:
-- Residential Services: Many of today's most popular consumer services are being packaged as bundled offerings. Now that bundles are commonplace, many network operators are looking to include functionality that goes beyond the established services such as caller ID and call waiting. Sonus will show how capabilities such as ring- back tones, parental controls, and broadcast messaging can be added to consumer bundles to create a differentiated service. -- National Business Services: The Internet has reduced the geographic and temporal constraints associated with connecting buyers and sellers. Unfortunately, the move to e-commerce has left behind the "comfort level" most users have when conducting business face to face. As a result, many web transactions are aborted prematurely or result in customer frustration. Sonus will show how the combination of Sonus voice technology and web services can be used to improve the Internet user experience and generate additional revenue opportunities. -- Local Business Services: In the past, most people turned to their "yellow pages" to find goods and services close to their home or business, a model that enabled network operators to generate advertising revenues in addition to usage-based revenues. Sonus will demonstrate how carriers can supercharge this model with interactive advertising that combines location and web services to deliver customers directly to the merchant's storefront.
In addition to the Company's presence on the show floor, Sonus Chief Technology Officer, Vikram Saksena, will be participating in a panel discussion, "Launch Strategies for IMS Service Offerings," Tuesday, June 19th, at 2:15 pm.
NXTcomm, the new industry venue co-owned by the Telecommunications Industry Association (TIA) and the United States Telecom Association (USTelecom), is one of North America's largest communications industry trade show. NXTcomm will be held at Chicago's McCormick Place June 18-21, 2007. NXTcomm will unite the premier information and communications technology (ICT) industry supplier and technology companies with the world's leading communications and entertainment companies that are together driving broadband-based innovation. For more information, go to http://www.nxtcommshow.com/.
About Sonus Networks
Sonus Networks, Inc. is a leading provider of voice over IP (VoIP) infrastructure solutions for wireline and wireless service providers. With its comprehensive IP Multimedia Subsystem (IMS) solution, Sonus addresses the full range of carrier applications, including residential and business voice services, wireless voice and multimedia, trunking and tandem switching, carrier interconnection and enhanced services. Sonus' voice infrastructure solutions are deployed in service provider networks worldwide. Founded in 1997, Sonus is headquartered in Westford, Massachusetts. Additional information on Sonus is available at http://www.sonusnet.com/.
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