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WirelessDevNet.com Press Release
Sanyo Broadens Use of MaxxVoice(TM) in Mobile Phones
OSAKA, Japan and TEL-AVIV, Israel -- WAVES AUDIO
LTD., a leading provider of audio signal processing technologies, announced
today that Sanyo has adopted MaxxVoice(TM) on the majority of its new mobile
phone models in order to improve the loudness and intelligibility of speech.
Using patented psycho-acoustic technologies, MaxxVoice overcomes the
limitations of small handset speakers to accommodate the natural variation in
speaker levels.
"Waves MaxxVoice technology enabled Sanyo to increase maximum volume
levels, improve intelligibility in noisy environments, deepen frequency
response, and reduce distortion," said Masayuki Hasegawa. "Sanyo has
continued to adopt MaxxVoice on more models; it adds an important value to our
phones." The M1, Sanyo's first mobile phone with MaxxVoice, began shipping in
December 2006. Waves MaxxVoice has also been utilized on the SCP-7050 and
Sanyo's newest model, the SCP-3200.
"Mobile phone products have achieved dramatic feature improvements, but
the acoustic quality suffers from the restrictions of product size, power
consumption, and cost," said Paul Bundschuh, vice president of sales &
marketing, Waves Semiconductor and OEM Licensing Division. "Waves MaxxVoice
technology substantially improves the most basic and important function of the
phone, namely to be heard clearly."
About Waves Audio Ltd.
Waves is the world's leading developer and provider of professional
digital audio processing tools. Waves technologies are used to improve sound
quality in the creation of hit records, major motion pictures, popular gaming
and multimedia titles the world over.
For more information, visit http://www.waves.com.
About Maxx(R)
With more than a decade of leadership in the development of
psycho-acoustic algorithms, Waves now offers a variety of solutions under the
Maxx(R) brand. Manufacturers of consumer electronics are dramatically
improving performance and reducing system costs using Maxx technologies.
These solutions include custom semiconductor devices and licensing Waves
proprietary algorithms to DSP and computer platforms. Maxx solutions are
rapidly being adopted by firms such as Sony, Sanyo, Samsung, JVC, NEC, Delphi,
Altec Lansing and others.
For more information, visit http://www.maxx.com
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