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WirelessDevNet.com Press Release
QUALCOMM Named Mobile TV Technology Winner at Meffys in Europe
MONTE CARLO, Monaco — June 14, 2007 — QUALCOMM Incorporated (Nasdaq: QCOM),
a leading developer and innovator of advanced wireless technologies and data
solutions, was honored for its MediaFLO™ System – an open, mobile broadcasting
technology – at the annual Meffy Awards dinner held in Monte Carlo. The
Meffys, announced each year by the Mobile Entertainment Forum, are industry
awards that recognize technological success and innovation in mobile
entertainment and are judged by a panel of independent experts.
“The ‘Best TV and Video Service’ Meffy awarded to MediaFLO represents a great
achievement, particularly as it was awarded in Europe where the debate about
competing standards for mobile TV is very intense,” said Peggy Johnson,
president, QUALCOMM Internet Services and MediaFLO Technologies. “We believe
an open market built on a sound policy of technology neutrality will provide
choice and foster innovation in the industry.”
The TV and Video Service award was based on criteria such as technical,
creative or commercial innovation, best use of mobility, ease of use,
quantifiable business benefits, proven success in the market, and evidence of
increasing the success of the mobile entertainment industry. MediaFLO was
honored with the award for clearly illustrating significant competitive
advantages throughout the wireless value chain demonstrated by commercial
success in the U.S. market, as well as third-party trials held in Europe.
“The Meffys reflect industry trends and recognize the latest technologies and
services that are driving growth in the mobile entertainment market,” said
Rimma Perelmuter, executive director of the Mobile Entertainment Forum.
“With the MediaFLO System, QUALCOMM has demonstrated that mass volumes of
high-quality multimedia content can be delivered to handsets around the world
in a cost-effective way.”
The Meffy Award follows on the heels of the 2007 Wireless Week Excellence
Award for Emerging Technologies, which MediaFLO received at CTIA 2007 in
Orlando. The Wireless Week award was based in part on the successful
deployment and commercial availability of the underlying technology by leading
operators. The two awards serve to demonstrate the growing momentum behind
FLO™ technology and its growing recognition as a worldwide standard.
FLO technology, a broadcast innovation and key component of the MediaFLO
System, is a globally-recognized air interface technology with multiple
technical specifications ratified by the Telecommunications Industry
Association (TIA). Furthermore, the International Telecommunication Union
(ITU-R), recently recognized FLO as an ITU-R recommended technology for the
broadcasting of multimedia and data applications for mobile reception on
handheld devices. The FLO air interface is designed to increase capacity and
coverage, as well as reduce costs for multimedia content delivery to mobile
handsets.
MediaFLO technology is a global mobile entertainment platform, enabling
broadcasting of high-quality video, audio, Clipcasting™ media and IP
datacasting streams to mobile handsets. The MediaFLO System, comprised of the
MediaFLO Media Distribution System and FLO technology, is a comprehensive,
end-to-end solution designed specifically to address the inherent challenges
of distributing large volumes of high-quality mobile multimedia content to
wireless subscribers. Invented with mobility in mind, MediaFLO efficiently
and cost-effectively addresses the usability, network capacity and device
constraints typical of video delivery to mobile handsets. More information
about MediaFLO is available at www.mediaflo.com.
QUALCOMM Incorporated (www.qualcomm.com) is a leader in developing and
delivering innovative digital wireless communications products and services
based on CDMA and other advanced technologies. Headquartered in San Diego,
Calif., QUALCOMM is included in the S&P 500 Index and is a 2007 FORTUNE 500®
company traded on The Nasdaq Stock Market® under the ticker symbol QCOM.
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QUALCOMM is a registered trademark of QUALCOMM Incorporated. Clipcasting, FLO
and MediaFLO are trademarks of QUALCOMM Incorporated. All other trademarks
are the property of their respective owners.
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