|
Newsletters
|
|
|
|
|
|
WirelessDevNet.com Press Release
Groove Mobile Launches Over-The-Air Dual Download Service For Music Videos With 3 UK
BEDFORD, Mass., June 14, 2007 - Groove Mobile, the world's leading mobile music commerce platform, announced today that it will add music videos to its successful mobile music offering with mobile media company, 3, in the UK. In addition to over the air (OTA) downloads, the expanded video offering will allow users to dual download to a PC videos they purchased via cell phone.
The Groove Mobile powered video download service will also allow customers who purchase videos OTA to receive an optimized mobile version of the video directly to their handset and have the option to download a higher quality WMV file of the video to their personal computers. Customers then have the flexibility of playing the videos on their PC or laptop or transferring them to their media center.
"We are pleased to expand our platform to include support for music videos, which are poised to be the next big seller in mobile content," said Adam Sexton, Chief Marketing Officer of Groove Mobile. "By providing a unified shopping experience for audio and video, and enabling a combined mobile and PC solution, 3 UK and Groove Mobile continue to push the envelope and define expectations for the ultimate mobile music experience."
The service will launch with 1,000 videos, three times the available catalogue of the previous mobile-only service. The expanded video music store will include music videos from all four major record labels: Universal Music Group, EMI, Warner Music Group and Sony BMG, in addition to leading independent music labels. To facilitate music discovery and cross-selling opportunities the new store presents unique song pages where users can access both related audio tracks and videos.
The cost for video downloads will be £1.49, with audio tracks still at £1.29 for existing 3 customers. In the event that a customer loses or deletes a video, they are able to re-download the video up to three times, free of charge.
"Groove Mobile has been an outstanding partner for 3UK, and we are pleased to expand this partnership with this best of breed OTA video service," said Pete Northing, Director of Content Services of 3UK. "The unified Groove Mobile platform will allow us to take full advantage of cross selling opportunities, and take music video sales to new heights."
Groove Mobile began powering the 3 Music Store in September of 2006. Groove Mobile also powers the award winning Sprint Music Store in the United States.
###
ABOUT GROOVE MOBILE
Founded in 2004, Groove Mobile (www.groovemobile.com) is an award-winning mobile music company powering innovative music services for both carriers and labels. Groove Mobile is driving the mobile music market forward, providing flexible end-to-end solutions including full track, dual-platform over-the-air downloads, peer-to-peer sharing, personalized music recommendations and more. In addition to its off-portal solutions that allow labels, aggregators and artists to market direct to consumers, Groove Mobile empowers 16 carriers on three continents to deliver a compelling music experience as mobile devices move beyond voice becoming mobile entertainment centers. Featuring more than two million songs and a growing video library at affordable price points, Groove Mobile powers the 3UK Music Store, the UK's top rated mobile music service and the first mobile music service in the US, Sprint's Music Store. Groove Mobile's direct download service is available in the US, Canada, Europe and Australia and provides access to music from all the major labels and the top independent labels and distributors.
About 3
3 is a mobile media company delivering a convergence of communications, entertainment and information to customers on the move.
The three areas which form the core of its business are:
Communications - including all forms of personal communications, voice and video calling; text, picture and video messaging; and mobile blogging
Entertainment - including television, music audio and video, computer games, and media publishing
Information services - including wireless web, access to the best of the internet and a range of news services
3 UK is a member of the HWL group of 3G companies, which include 3G operations in Australia, Austria, Denmark, Hong Kong, Ireland, Israel, Italy, Sweden and soon Norway.
Three facts about 3:
3, a mobile media company, launched the UK's first 3G network
3 has over 3.9 million customers in the UK and over 14.7 million worldwide (March 2007 figures)
The 3 network offers national coverage for calls and texts, and over 90% population coverage for 3G services.
For further information, please visit: www.three.co.uk or call the 3 Media Office on 020 7350 5696.
|
|
|
