|
Newsletters
|
|
|
|
|
|
WirelessDevNet.com Press Release
Mobile Gets “Real Dirty”
London – Friday, 15 June, 2007 - Adult mobile developer Respond Mobile and gay dating start up Anything Really Ltd announce the launch of “Real Dirty TV” a mobile gay dating site incorporating user generated content, social networking and blogging into one application.
Users are able to register with Real Dirty and post images and videos of themselves for other users to view and comment on. They will also be able to swap messages, chat and arrange to meet.
Will Rogers, Marketing Director at Respond Mobile stated that “Real Dirty has the lowest cost of customer acquisition, highest page views and fastest sign up of any mobile site we have ever experienced. The early success of the site clearly demonstrates the potential for adding the personal and immediate qualities of mobile to the popular internet phenomenon of social networking and user generated content.
Eric James from Anything Really commented that, “Real Dirty will finally unleash gay men from the shackles of their home computers. The impact could be that radical. Instead of living a virtual life online, they’ll actually be able to hook up while they’re out and about living their lives.
“This is this first time that gay men have been able to create a kind of “socialising” profile on their mobiles. They can upload and exchange videos and photos, add a blog, browse the different categories, rate pictures and if they like what they see they can then contact other users via the site and arrange to meet in the flesh.’
To attract customers for the beta launch, Real Dirty ran an offline campaign through editorial in London’s highest circulation gay weekly, Boyz magazine as well as ads in QX Men.
www.realdirty.tv (to see the mobile site on your PC)
Respond Mobile (www.respondmobile.tv) is a mobile and web technology house specialising in delivering innovation in the adult mobile industry. Respond Mobile works with some of the most innovative brands in the adult industry to deliver commercial value from adult to mobile convergence.
Contact Will Rogers – will@respondmobile.tv – +44 20 7462 1424
|
|
|
